I decided to do an IAT Test on whether I not I implicitly associate good taste with healthy or unhealthy foods because among my friends, a lot of them keep bringing up the need to eat healthier and lose weight. My results indicated that I had a “weak” automatic associate between good or bad tasting food and healthy or unhealthy food. In fact, the results said I was “slightly faster to respond when “Good Tasting” + “Healthy Food” and “Bad Tasting” + “Unhealthy Food” were paired together than when “Bad Tasting” + “Healthy Food” and “Good Tasting” + “Unhealthy Food” were paired together.”
This was really surprising to me because as much as I like to keep my eating habits under control by “eating a salad every once in a while,” as some of my peers say, I feel like I gravitate towards unhealthy foods as a result of them tasting better (and probably much more often). I actually told my boyfriend about my results, and when I made him take it, his said the same thing.
One thing I think is that the way people eat food is always evolving. There’s have vegan soul food. There’s meatless burgers. There’s oat milk lattes (even though I still think there’s a lot of sugar but I’m not complaining). I think that people are always finding better ways to present healthy foods, and it’s taking down the common association that “healthy foods” don’t taste as good as unhealthy ones.
I think your results are very interesting and I would be surprised as well if I had gotten your results. However, more recently on social media I have seen numerous posts from people showing how healthy food does not have to have a negative connotation and can look and taste just as good as unhealthy food. I think societal views towards good taste/bad taste and unhealthy/healthy food is shifting in a positive way. Showing that food can be healthy and taste good will allow more people to develop a good relationship with food.