Blog Post 2: Culture and Implicit Bias (IAT Test)

I decided to do an IAT Test on whether I not I implicitly associate good taste with healthy or unhealthy foods because among my friends, a lot of them keep bringing up the need to eat healthier and lose weight. My results indicated that I had a “weak” automatic associate between good or bad tasting food and healthy or unhealthy food. In fact, the results said I was “slightly faster to respond when “Good Tasting” + “Healthy Food” and “Bad Tasting” + “Unhealthy Food” were paired together than when “Bad Tasting” + “Healthy Food” and “Good Tasting” + “Unhealthy Food” were paired together.”

This was really surprising to me because as much as I like to keep my eating habits under control by “eating a salad every once in a while,” as some of my peers say, I feel like I gravitate towards unhealthy foods as a result of them tasting better (and probably much more often). I actually told my boyfriend about my results, and when I made him take it, his said the same thing.

One thing I think is that the way people eat food is always evolving. There’s have vegan soul food. There’s meatless burgers. There’s oat milk lattes (even though I still think there’s a lot of sugar but I’m not complaining). I think that people are always finding better ways to present healthy foods, and it’s taking down the common association that “healthy foods” don’t taste as good as unhealthy ones.

One thought on “Blog Post 2: Culture and Implicit Bias (IAT Test)

  1. Jennifer Schlur

    I think your results are very interesting and I would be surprised as well if I had gotten your results. However, more recently on social media I have seen numerous posts from people showing how healthy food does not have to have a negative connotation and can look and taste just as good as unhealthy food. I think societal views towards good taste/bad taste and unhealthy/healthy food is shifting in a positive way. Showing that food can be healthy and taste good will allow more people to develop a good relationship with food.

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