This one of George W. Bush’s campaign ad v. John Kerry during dangerous times. I favor this ad because it focused on resolving domestic issues during that time. It seemed like it was inspirational as Bush was displayed as a leader or a “hero” of some sort. At the beginning of the ad, Bush confidently walks in as if he basically has already secured the victory. Then he appears in some scenes in front of the microphone speaking to the public which I guess shows that he is a poised speaker. Overall, I think this ad did a good job of targeting the public with the background music, sound effects, and the powerful image. This ad does its job of effectively making it an ideal political advertisement and sending the message that basically if you vote for Bush he will offer you a peaceful and secured future. That was the vibe I was getting from this ad.
Given how Bush actually was speaking (known for his blunders), I think that it is a very good idea for the ads to emphasize him as a poised speaker. While they obviously wouldn’t show him as misspeaking in his own ads, the emphasis of good speaking abilities helps to counteract the negative press his speaking abilities were probably under in Kerry’s ads.
I also really enjoyed this ad. I think it does a great job of highlighting how he dealt with the terrorist attacks and the way in which he led the US through that trying time. Implying that if he can get us through that he can get us through almost anything.