This advertisement had very little content that actually related to the 2012 presidential election. It focused on Mitt Romney’s promise to cut funding for PBS, which produces Sesame Street. Romney would always reference the character Big Bird when making that promise, so Obama’s team took those sound bites and put together an ad making fun of Romney’s focus on Big Bird.
This accomplished two things. First, it showed the difference between Romney and Obama on funding PBS. Romney wanted to cut funding; Obama did not. But I’m more importantly, it showed that Mitt Romney was out of touch. Instead of focusing on issues like healthcare and education that are more prevalent, he was focused on Big Bird. The ad itself was very cleverly edited to grab your attention and make Romney look foolish.
I really liked the messege behind this commercial. As you said it emphasized how “Mitt Romney was out of touch” and not focused on “issues like healthcare and education that are more prevalent,” . I normally am not a fan of campaign commercials that have a main message that is bashing the other candidate, however, I like the lighthearted approach to this one as appose to others that are very dramatic and dark.
I liked that this ad definitely had that element of humor that I feel like is not found in many candidates’ ads. The humor really helped hold my attention. Also, Big Bird and Sesame Street are something that almost everybody knows about, so it hits close to home.
I really liked this ad too because I liked the humor and sarcasm of it, but how it also got a point across that he was not focusing on more prevalent issues.