{"id":710,"date":"2019-01-24T11:20:04","date_gmt":"2019-01-24T16:20:04","guid":{"rendered":"http:\/\/blog.richmond.edu\/writing\/?p=710"},"modified":"2019-01-28T10:01:20","modified_gmt":"2019-01-28T15:01:20","slug":"word-of-the-week-formication","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/writing\/2019\/01\/24\/word-of-the-week-formication\/","title":{"rendered":"Word of the Week! Formication"},"content":{"rendered":"<p><a href=\"http:\/\/blog.richmond.edu\/writing\/files\/2019\/01\/formication.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-711\" src=\"http:\/\/blog.richmond.edu\/writing\/files\/2019\/01\/formication-300x203.jpg\" alt=\"ants crawling\" width=\"374\" height=\"253\" srcset=\"https:\/\/blog.richmond.edu\/writing\/files\/2019\/01\/formication-300x203.jpg 300w, https:\/\/blog.richmond.edu\/writing\/files\/2019\/01\/formication.jpg 500w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/a>Be sure to not let Autocorrect &#8220;fix&#8221; this word. Yes, it sounds like &#8220;Formica&#8221; too, and that trade name of a laminate countertop has a seeming relation to our Word of the Week.<\/p>\n<p>According to Writing Consultant Griffin Myers who nominated the word, it &#8220;is\u00a0<span class=\"s1\">the medical term for the sensation like bugs crawling over the skin. This lead me to the Latin term &#8216;formica&#8217; meaning ants, which I kind of already knew because of the Formics in <em>Ender&#8217;s Game<\/em>.&#8221;\u00a0 Those aliens are really rather terrifying, but I&#8217;m still stuck on how a company could think that anything associated with bugs crawling could sell a consumer product, except pesticide.<\/span><\/p>\n<p>The <a href=\"http:\/\/www.oed.com\/view\/Entry\/73490?redirectedFrom=formication&amp;\" target=\"_blank\" rel=\"noopener\">OED specifies<\/a> ants as the creepy-crawlie in its definition. The word is of recent origin, dating to the 18th Century (yes, that is recent for etymology or, for that matter, entomology).<\/p>\n<p>But what about the building material? According to <a href=\"http:\/\/www.formica.com\/en\/us\/advice-and-ideas\/history-of-the-formica-brand\" target=\"_blank\" rel=\"noopener\">the official Formica<\/a> account, the name came when the two inventors &#8220;needed a substitute &#8216;for&#8217; mica, so they swapped in the plastic resins, which led to the company name \u2013 you guessed it \u2013 Formica.&#8221; The company site is worth your time, to see those fantastic countertops from the 1950s that still appear in retro diners across the nation. With talent like Raymond Loewy working with the firm, one sees how the trade name became synonymous for any laminate counter.<\/p>\n<p>But ants on the counter? Reach for a damp paper towel and clean up.<\/p>\n<p><strong>Update 1\/28\/18:<\/strong> Dr.\u00a0<span class=\"s1\">Kristine Nolin,\u00a0<\/span><span class=\"s1\">Associate Professor of Chemistry at UR, reminded me that &#8220;<\/span><span class=\"s1\">Ants produce <i>formic acid<\/i>, which is delivered when the ant bites.&#8221; You can learn more f<\/span><span class=\"s2\">rom <a href=\"http:\/\/www.chm.bris.ac.uk\/motm\/formic\/formicc.htm\" target=\"_blank\" rel=\"noopener\">this site<\/a>. Thanks to Dr. Nolin and the surprisingly large number of readers who saw this post! Send us new words and metaphors!<\/span><\/p>\n<p>Please nominate a word or metaphor useful in academic writing by e-mailing me (jessid -at- richmond -dot- edu) or leaving a comment below.<\/p>\n<p>See all of our Metaphors of the Month\u00a0<a href=\"https:\/\/blog.richmond.edu\/writing\/tag\/metaphor-of-the-month\/\" target=\"_blank\" rel=\"noopener\">here<\/a>\u00a0and Words of the Week\u00a0<a href=\"https:\/\/blog.richmond.edu\/writing\/tag\/word-of-the-week\/\">here<\/a>.<\/p>\n<p><em>Creative-Commons image, &#8220;Ants Crawling,&#8221; courtesy of <a href=\"https:\/\/www.flickr.com\/photos\/ky_olsen\/2395095498\" target=\"_blank\" rel=\"noopener\">Ky at Flickr<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Be sure to not let Autocorrect &#8220;fix&#8221; this word. Yes, it sounds like &#8220;Formica&#8221; too, and that trade name of a laminate countertop has a seeming relation to our Word of the Week. According to Writing Consultant Griffin Myers who nominated the word, it &#8220;is\u00a0the medical term for the sensation like bugs crawling over the &hellip; <a href=\"https:\/\/blog.richmond.edu\/writing\/2019\/01\/24\/word-of-the-week-formication\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Word of the Week! Formication<\/span><\/a><\/p>\n","protected":false},"author":589,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2516,87405,1172,3715,2520],"tags":[2522],"class_list":["post-710","post","type-post","status-publish","format-standard","hentry","category-academic-writing","category-etymology","category-language","category-stem","category-usage","tag-word-of-the-week"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pcsCNV-bs","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/writing\/wp-json\/wp\/v2\/posts\/710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/writing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/writing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/writing\/wp-json\/wp\/v2\/users\/589"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/writing\/wp-json\/wp\/v2\/comments?post=710"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/writing\/wp-json\/wp\/v2\/posts\/710\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/writing\/wp-json\/wp\/v2\/media?parent=710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/writing\/wp-json\/wp\/v2\/categories?post=710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/writing\/wp-json\/wp\/v2\/tags?post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}