| Element | Outstanding | Not Adequate | |
| Purpose 
 
 
 
 1 point | –has a compelling title that helps to signal the central insight/argument of the analysis 
 – makes a clear and compelling statement –establishes a goal for the analysis early on and meets the expectations it sets for readers | -does not make a coherent main point, and/or fails to show that the point is useful or interesting -has no title or a title with no relevant substance (e.g., “Analysis Assignment” or simply the title of the story you are writing about) 
 | |
| Reasoning (Evidence AND Analysis) 
 
 5 points | –uses relevant evidence (quotes) from the story 
 –makes good use of all evidence /quotes included, by showing readers what you think is most important and how the evidence/quote relates to the overall argument you are making 
 –avoids excessive summary, emphasizing analysis instead; when summary is used, you are summarizing according to what’s most important and signaling your own position | –does not use any evidence, either in paraphrase or quote form, from the project, OR, 
 –has some or lots of quotes but lacks explanation about why/how these quotes are relevant 
 –reads like a description only; is largely a summary of the project and how it works and contains little or no textual analysis | |
| Order 
 1 point 
 | –unfolds in a logical and convincing way 
 –all pieces of the argument are connected back to the essay’s main insight | –essay lacks organization; it is hard to follow the argument 
 –has some or even lots of insights but they are not connected to one another or to a central point | |
| Voice/Style 1point 
 
 | -written with an intelligent, interested audience in mind, with collegial tone and clear writing | Either overly casual or overly academic/formal …overblown and wordy. | |
| Ethos 
 1 point 
 | –conveys that a credible, reliable author stands behind this essay (this is affected by typos, spelling, punctuation and grammar etc.)–follows the required format: MLA in-text citation | –is full of technical errors, does not include a citation of sources or does not cite them correctly or consistently–does not follow the required format | 
bonus point: extra point given for something really excellent that is not covered in the rubric above. In particular, this point might be for a really interesting insight or original thought.
total: 10 points
