{"id":231,"date":"2020-04-28T15:46:21","date_gmt":"2020-04-28T19:46:21","guid":{"rendered":"http:\/\/blog.richmond.edu\/spring2020-mus235-03\/?page_id=231"},"modified":"2020-04-28T19:47:44","modified_gmt":"2020-04-28T23:47:44","slug":"conclusion","status":"publish","type":"page","link":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/conclusion\/","title":{"rendered":"Conclusion"},"content":{"rendered":"<p>Overall, CMT became widely successful by incorporating visual strategies of MTV and utilizing television programming and film, though continuing to distinguish its genre through country iconography and storytelling. The Dixie Chicks\u2019 \u201cReady to Run\u201d music video exemplifies the successful use of these new strategies by depicting traditional country music values while simultaneously incorporating aspects of spectacle and resistance in line with the rising independence of women (Spraggins, 2000). Furthermore, the success of \u201cReady to Run\u201d was impacted by its incorporation as a soundtrack in <em>Runaway Bride<\/em>. \u201cReady to Run\u201d shares evident similarities and differences with early country music videos, such as Randy Travis\u2019 \u201cForever and Ever, Amen,\u201d as well as Mariah Carey\u2019s 1999 \u201cHeartbreaker,\u201d showcasing how country music video strategies have changed over time while maintaining its roots as a genre.<\/p>\n<figure id=\"attachment_251\" aria-describedby=\"caption-attachment-251\" style=\"width: 728px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-251\" src=\"http:\/\/blog.richmond.edu\/spring2020-mus235-03\/files\/2020\/04\/kid-rock.jpg\" alt=\"\" width=\"728\" height=\"402\" \/><figcaption id=\"caption-attachment-251\" class=\"wp-caption-text\"><em>Snapshot from Kid Rock&#8217;s &#8220;Po-Dunk&#8221; Music Video<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Overall, CMT became widely successful by incorporating visual strategies of MTV and utilizing television programming and film, though continuing to distinguish its genre through country&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/conclusion\/\">Continue reading<span class=\"screen-reader-text\">Conclusion<\/span><\/a><\/div>\n","protected":false},"author":3424,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"coauthors":[117707],"class_list":["post-231","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/pages\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/users\/3424"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/pages\/231\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/coauthors?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}