{"id":196,"date":"2020-04-26T22:49:47","date_gmt":"2020-04-27T02:49:47","guid":{"rendered":"http:\/\/blog.richmond.edu\/spring2020-mus235-03\/?page_id=196"},"modified":"2020-04-28T20:50:19","modified_gmt":"2020-04-29T00:50:19","slug":"cmts-acquisition","status":"publish","type":"page","link":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/cmts-acquisition\/","title":{"rendered":"CMT&#8217;s Acquisition"},"content":{"rendered":"<p>Even more changes developed in 1999 when Viacom acquired CMT. CMT was placed in a group with MTV (another one of Viacom\u2019s subsidiaries), was given new leadership, and had its budget tripled, inevitably transforming opportunities, strategies, and, in turn, content (Moss, 2003). This acquisition is described as \u201ca <a href=\"https:\/\/tvtropes.org\/pmwiki\/pmwiki.php\/Main\/CountryMusic\">country music<\/a> turned southern entertainment channel,\u201d with CMT beginning to resemble MTV more than ever before (\u201cViacom\u201d). Shari Anne Brill, vice president and director of programming services at Carat USA Inc., claims, \u201cIt&#8217;s had an unbelievable makeover from what it was.&#8221; (Moss, 2003).<\/p>\n<figure id=\"attachment_65\" aria-describedby=\"caption-attachment-65\" style=\"width: 1020px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-65\" src=\"http:\/\/blog.richmond.edu\/spring2020-mus235-03\/files\/2020\/04\/Independent.png\" alt=\"\" width=\"1020\" height=\"374\" \/><figcaption id=\"caption-attachment-65\" class=\"wp-caption-text\"><em>Viacom&#8217;s Subsidaries via stocksharkalerts.com<\/em><\/figcaption><\/figure>\n<p>The changes brought about by the acquisition largely benefited CMT. The new parent company also opened the door for CMT to utilize Viacom\u2019s pre-established advertising relationships to help market beyond their specified audiences. Viacom\u2019s experience and aggressive strategies resulted in a 34% increase in prime-time household television spots and 12 million new subscribers from 2001 to 2002 (Larson, 2002). In addition, new approaches raised CMT\u2019s rating by 33% from 2002 to 2003 (Moss, 2003).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even more changes developed in 1999 when Viacom acquired CMT. CMT was placed in a group with MTV (another one of Viacom\u2019s subsidiaries), was given&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/cmts-acquisition\/\">Continue reading<span class=\"screen-reader-text\">CMT&#8217;s Acquisition<\/span><\/a><\/div>\n","protected":false},"author":3424,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"coauthors":[117707],"class_list":["post-196","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/pages\/196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/users\/3424"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/pages\/196\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/coauthors?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}