{"id":175,"date":"2020-04-24T23:48:49","date_gmt":"2020-04-25T03:48:49","guid":{"rendered":"http:\/\/blog.richmond.edu\/spring2020-mus235-03\/?page_id=175"},"modified":"2020-04-28T19:36:13","modified_gmt":"2020-04-28T23:36:13","slug":"distinguishing-its-country-genre","status":"publish","type":"page","link":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/distinguishing-its-country-genre\/","title":{"rendered":"Distinguishing Its Country Genre"},"content":{"rendered":"<p>Despite its new strategies and incorporation of visual elements popular to other genres, CMT Senior Vice President and General Manager explains that \u201cCMT is devoted to keeping our viewers completely connected to country music\u2026\u201d (\u2018\u201cGrand Ole Opry Live\u2026\u201d\u2019). To do so, country music videos had to distinguish themselves as a genre by keeping traditional country values of storytelling and iconography prominent (Fenster, 1988, 285). In this way, the incorporation of visual aspects of \u201cwhat country music represents\u201d (i.e. cowboy boots, guitars, honky-tonks, love, etc.) was particularly important (Fenster, 1988, 285, 291).<\/p>\n<figure id=\"attachment_110\" aria-describedby=\"caption-attachment-110\" style=\"width: 693px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-110\" src=\"http:\/\/blog.richmond.edu\/spring2020-mus235-03\/files\/2020\/04\/12.png\" alt=\"\" width=\"693\" height=\"511\" \/><figcaption id=\"caption-attachment-110\" class=\"wp-caption-text\"><em>Country Music Icons via Svetlana Shamshurina on Dreamstime.com<\/em><\/figcaption><\/figure>\n<p>While another strategy of MTV was to use quick cuts rather than telling a wholistic story, country music videos continued to stress coherent stories throughout their visual imagery to maintain the central element of storytelling. <em>The Washington Post <\/em>speaks to CMT\u2019s successful efforts by stating, \u201cCMT recognizes it needs a balance of modern and traditional\u2026 No matter how many times the network has to change its programming strategy to keep up with the latest trends, at the end of the day, it has a laser-sharp focus on what it needs to be about: country music.\u201d<\/p>\n<figure id=\"attachment_180\" aria-describedby=\"caption-attachment-180\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-180\" src=\"http:\/\/blog.richmond.edu\/spring2020-mus235-03\/files\/2020\/04\/Stars-1.jpg\" alt=\"\" width=\"820\" height=\"513\" \/><figcaption id=\"caption-attachment-180\" class=\"wp-caption-text\"><em>&#8220;Forever Country&#8221; (2016) Music Video Promotional Photo via CMA Country Music Association on Facebook<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Despite its new strategies and incorporation of visual elements popular to other genres, CMT Senior Vice President and General Manager explains that \u201cCMT is devoted&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/distinguishing-its-country-genre\/\">Continue reading<span class=\"screen-reader-text\">Distinguishing Its Country Genre<\/span><\/a><\/div>\n","protected":false},"author":3424,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"coauthors":[117707],"class_list":["post-175","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/pages\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/users\/3424"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/pages\/175\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/media?parent=175"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.richmond.edu\/spring2020-mus235-03\/wp-json\/wp\/v2\/coauthors?post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}