Working in intercollegiate athletics at Richmond, my office works daily with social media channels. We are constantly monitoring the return on investment for our channels, whether it be a sport specific account or the overall main athletics account. I am interested in researching how social media is consumed with NCAA collegiate teams at comparable levels to the University of Richmond. I am interested in seeing what forms of media (photo, video, text) have the most reach and biggest impact on various channels. I want to know which channels (if any) do better with video, photos or graphics.<\/p>\n
Social media has become such a pivotal role in intercollegiate athletics. It is a way for fans to stay informed with the teams they follow, parents following their family members and a way for potential recruits to learn about programs they may become a part of in the future. Social media is constantly changing and things that resonated years ago, may not be the same as today. There is a lot of data that can be parsed about social media and so many different variables that impact social media consumption.<\/p>\n
Additionally, the recent Name, Image and Likeness (NIL) rule for the NCAA will have a huge impact on social media in intercollegiate athletics. Many student-athletes will be able to utilize social media to profit off of their NIL rights. I would like to research what impacts official social media channels at like-minded athletic departments will have on student-athletes abilities to profit in t<\/p>\n","protected":false},"excerpt":{"rendered":"
Working in intercollegiate athletics at Richmond, my office works daily with social media channels. We are constantly monitoring the return on investment for our channels, whether it be a sport specific account or the overall main athletics account. I am interested in researching how social media is consumed with NCAA collegiate teams at comparable levels to the University of Richmond…. Read more »<\/a><\/p>\n","protected":false},"author":5244,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14354],"tags":[],"class_list":["post-150","post","type-post","status-publish","format-standard","hentry","category-research-topic"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/researchmethods-fall2021\/wp-json\/wp\/v2\/posts\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/researchmethods-fall2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/researchmethods-fall2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/researchmethods-fall2021\/wp-json\/wp\/v2\/users\/5244"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/researchmethods-fall2021\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":1,"href":"https:\/\/blog.richmond.edu\/researchmethods-fall2021\/wp-json\/wp\/v2\/posts\/150\/revisions"}],"predecessor-version":[{"id":151,"href":"https:\/\/blog.richmond.edu\/researchmethods-fall2021\/wp-json\/wp\/v2\/posts\/150\/revisions\/151"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/researchmethods-fall2021\/wp-json\/wp\/v2\/media?parent=150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/researchmethods-fall2021\/wp-json\/wp\/v2\/categories?post=150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/researchmethods-fall2021\/wp-json\/wp\/v2\/tags?post=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}