I am conducting exploratory research on social media in NCAA athletics, particularly in the Atlantic 10 Conference. I am interested in two different research questions. How does social media impact current and schools and how will social media impact the new NCAA Name, Image and Likeness rule? To conduct my research, I will be using surveys to collect data from… Read more »
My presentation is on Galen Clavio and Evan Frederick’s research call “Sharing is Caring: An Exploration of Motivations for Social Sharing and Locational Social Media Usage among Sport Fans.” The research looks into the role of social media in sports, particularly how it pertains to fans interaction with social media. Additionally, it looks into the role locational social media is… Read more »
Qualitative Analysis Qualitative analysis is heavily dependent on the researcher’s analytic and integrative skills and personal knowledge of the social context where the data is collected. The emphasis is on “sense making” or understanding a phenomenon. Grounded Theory Grounded theory is the inductive theory of interpreting recorded data about a social phenomenon to build theories about that phenomenon. Glaser and… Read more »
As I venture deeper into my research on social media in intercollegiate athletics, I have been honing in on two different methodologies that seem to be prevalent when researching social media in general. There has been very little research done specifically on the collegiate athletics aspect of social media, but these two methodologies would seem to be appropriate for my… Read more »
My presentation is on Anthony Dixon, Michael Martinez and Christina Martin’s research call “Employing social media as a marketing strategy in college sport: An examination of perceived effectiveness in accomplishing organizational objectives.” The research dives into the role of social media in NCAA Division I athletic departments, particularly as it pertains to Facebook and Twitter. It looks into the usage… Read more »
My Research Questions: Being involved in communications and marketing for collegiate teams at the University of Richmond, I understand the every-changing and evolving realm of social media in collegiate athletics. This topic is fascinating because I believe there are so many different audiences that consume social media of a particular team, school, conference, etc. Is it family members, potential recruits,… Read more »
Scale Reliability & Validity Why must we test scales? To ensure these scales indeed measure the unobservable construct that we wanted to test – (i.e. the scales are “valid”). To ensure they measure the intended construct consistently and precisely (i.e. the scales are “reliable”) Reliability and validity are the yardsticks against which the adequacy of our measurement procedures are evaluated… Read more »
Working in intercollegiate athletics at Richmond, my office works daily with social media channels. We are constantly monitoring the return on investment for our channels, whether it be a sport specific account or the overall main athletics account. I am interested in researching how social media is consumed with NCAA collegiate teams at comparable levels to the University of Richmond…. Read more »
