My presentation is on Galen Clavio and Evan Frederick’s research call “Sharing is Caring: An Exploration of Motivations for Social Sharing and Locational Social Media Usage among Sport Fans.”
The research looks into the role of social media in sports, particularly how it pertains to fans interaction with social media. Additionally, it looks into the role locational social media is used by fans at sporting events. The purpose of this study is to ascertain how fans are utilizing social media at sporting events, what is their motivation for sharing and interacting on social media and if fans utilize location social media at sporting events. The study talks about the prevalence of social media at sporting events and how it has grown over the past 10 years. The study reached out to 12 universities and had five take part in the research. Over 1,200 responded to their survey and the researchers analyzed their responses as it impacted their two research questions.
Clavio, G., & Frederick, E. (2014). Sharing is caring: An exploration of motivations for social sharing and locational social media usage among sport fans. Journal of Applied Sport Management, 6(2)