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<\/p>\n\nMcDonald\u2019s is an iconic brand and its \u201cgolden arches\u201d are often the first thing that comes to mind, when someone says the words \u201cfast food.\u201d Banet-Weiser says \u201cThe brand is recognizable, regularized, and standardized \u201cmessage\u201d of a company…\u201d (Banet Weiser 24). McDonald\u2019s has mastered this tactic by creating a globally recognized brand from its eye-catching colors alone; the red and yellow are signature to the fast food restaurant. The name McDonald\u2019s is familiar, it makes you think of a family in your neighborhood and makes McDonald\u2019s feel like you\u2019re walking down the block to have lunch at a friend\u2019s. The golden arches evoke the promise of the fast-casual food that you know you will receive every time you walk through their doors or stop by a drive thru. McDonald\u2019s is classic Americana and the brand represents, reliability, speed, and consistent delivery. Not only is McDonald\u2019s famous for their burgers, fries, and shakes but the face of their brand Ronald McDonald ties into their charity the Ronald McDonald House. The Ronald McDonald House is a charity thats mission is to help sick children and their families while aiding the community at large. Their work providing support, medical care, and transportation in times of need to families suffering from illnesses, is valued nationally. As a brand, McDonald\u2019s is employing the strategy that \u201cmarketers are increasingly turning to campaigns to encourage consumers toward highly cathected, deeply emotional, and personal relationships to brands,\u201d (Banet Weiser 25). When people walk into McDonald\u2019s they can associate their experience with the \u201cfeel good\u201d nature of the Ronald McDonald House. If people have ever had a sick child in their family or benefitted from the help of the Ronald McDonald House they can associate their positive experience with that of the restaurant, and therefore are more likely to purchase their products.<\/p>\n
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When most people look at the McDonalds logo, they may sing in their heads \u201cbuh buh buh buh buh, I\u2019m lovin it\u201d. The catch phrase is iconic to McDonald\u2019s and is heard at the end of all their commercials. This remix of the slogan keeps the commercial fun and lighthearted while still staying true to their famous sing-song, motto.<\/p>\n
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