{"id":1162,"date":"2018-04-10T11:58:46","date_gmt":"2018-04-10T15:58:46","guid":{"rendered":"http:\/\/blog.richmond.edu\/productionracestyle\/?p=1162"},"modified":"2018-04-12T16:36:22","modified_gmt":"2018-04-12T20:36:22","slug":"fans-post-2","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/productionracestyle\/2018\/04\/10\/fans-post-2\/","title":{"rendered":"Fans Post"},"content":{"rendered":"<div style=\"width: 800px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-1162-1\" width=\"800\" height=\"450\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/urctlt.com\/productionracestyle\/04\/fan-post-1.mp4?_=1\" \/><a href=\"http:\/\/urctlt.com\/productionracestyle\/04\/fan-post-1.mp4\">http:\/\/urctlt.com\/productionracestyle\/04\/fan-post-1.mp4<\/a><\/video><\/div>\n<p>While reading the \u201cFan\u201d Keywords chapter along with Ellcessor\u2019s piece on Constructing Social Media\u2019s Indie Auteurs, I was really intrigued by how the connotation of the word \u201cfan\u201d has changed over time. In the Keywords reading, we learn that the term \u201cfan,\u201d abbreviated from \u201cfanatic,\u201d used to be a negative term used to criticize those who had different political or religious views than you. Now, we consider \u201cfans\u201d to be the people who support a person\u2019s endeavors in industries like entertainment, sports, politics, and more.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Ellsessor\u2019s article explained how the social media and gaming icon, Felicia Day, is able to manage her professional image, while remaining authentic and relatable to her fans. She does so by producing content that often has commercial purpose, but really emphasizes her identity as a \u201cgamer\u201d or \u201cgeek,\u201d allowing her fans to feel like they are included in her genuine, personal life.<\/p>\n<p>The article made me think about how celebrities that I\u2019m more familiar with follow a similar image management technique. Social media platforms such as Twitter, Snapchat, and Instagram are a huge way for celebrities to let their fans feel connected to their lives outside of their profession, but also benefits their commercial endeavors. For example, Kylie Jenner promotes her make-up brand on her social media daily, but since social media is assumed to be personally run by celebrities themselves, it feels less like an ad and more like a shared moment between fan and celebrity.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>In my video, I explored the way celebrities accomplish the concept Ellessor wrote about through their Instagram presence. I started the video with a commercial featuring Taylor Swift endorsing Apple Music. The commercial plays up the corkiness that Taylor Swift is known for. I felt this spoke to Ellessor\u2019s point that if a celebrity can seem authentic, it doesn\u2019t come off to their fans that they are \u201cselling out.\u201d I kept the audio of the commercial, but inserted posts from different celeb accounts that showcased the types of photos that make fans feel included in their personal life, and then countered those with a post that has clear commercial motives.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>DISCUSSION QUESTIONS:<\/p>\n<ol>\n<li>How are public figures\/celebrities, such as Felicia Day, able to release commercial or promotional content without losing their authenticity in the eyes of their fans?<\/li>\n<li>Why is the construction and management of one\u2019s \u201cstar text\u201d important?<\/li>\n<li>How can interactions with celebrities\u2019 online media impact people\u2019s overall experience as a fan?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>While reading the \u201cFan\u201d Keywords chapter along with Ellcessor\u2019s piece on Constructing Social Media\u2019s Indie Auteurs, I was really intrigued<\/p>\n","protected":false},"author":2677,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[46244],"tags":[46244],"class_list":["post-1162","post","type-post","status-publish","format-standard","hentry","category-fans","tag-fans"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/productionracestyle\/wp-json\/wp\/v2\/posts\/1162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/productionracestyle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/productionracestyle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/productionracestyle\/wp-json\/wp\/v2\/users\/2677"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/productionracestyle\/wp-json\/wp\/v2\/comments?post=1162"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/productionracestyle\/wp-json\/wp\/v2\/posts\/1162\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/productionracestyle\/wp-json\/wp\/v2\/media?parent=1162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/productionracestyle\/wp-json\/wp\/v2\/categories?post=1162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/productionracestyle\/wp-json\/wp\/v2\/tags?post=1162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}