[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”3.11″ background_color_gradient_direction=”131deg” background_image=”http:\/\/blog.richmond.edu\/mus238-06\/files\/2018\/12\/image-14.png” custom_padding=”110px|0px|110px|0px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” animation_starting_opacity=”100%”][et_pb_row custom_width_px=”1440px” _builder_version=”3.0.84″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.83″ text_font=”||||||||” header_font=”Playfair Display|700|||||||” header_text_color=”#ffffff” header_font_size=”60px” header_line_height=”1.5em” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”||||||||” header_5_font=”||||||||” header_6_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||20px|” locked=”off”]<\/p>\n
[\/et_pb_text][et_pb_divider color=”#f7d584″ divider_weight=”3px” height=”10px” disabled_on=”on|on|off” _builder_version=”3.2″ max_width=”80px” module_alignment=”left” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off”][\/et_pb_divider][et_pb_text _builder_version=”3.0.83″ text_font=”Poppins||||||||” text_text_color=”rgba(255,255,255,0.8)” text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” locked=”off”][\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Collections” _builder_version=”3.0.78″ custom_padding=”21px|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.11″][et_pb_column type=”1_2″ _builder_version=”3.11″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.11″ inline_fonts=”Georgia” custom_margin=”0px||0px|” custom_padding=”3px|||”]<\/p>\n
The Spice Girls successfully harnessed the power of young girls to produce hit music and commercial success. They marketed \u201cgirl power\u201d which made feminism accessible to a younger audience by focusing on female friendship and empowerment within a pop music context. By simplifying and assimilating feminism, the Spice Girls rallied millions of girls to their brand. Exploiting this success, Disney Channel began targeted this demographic with \u201cgirl power\u201d programming. The Cheetah Girls came out of this as a diverse, relatable girl group. While both groups emphasized \u201cgirl power\u201d within popular music, it is clear that the Cheetah Girls built off of and improved the Spice Girls model. <\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.11″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.11″]<\/p>\n For example, the Cheetah Girls were much more diverse and explicitly portrayed age appropriate individuals. They, however, will always be considered a product of Disney, as characters rather than people, as a TV program, rather than the movement and cultural phenomenon that the Spice Girls became. Regardless, without the Spice Girls, the Cheetah Girls would have had a much more difficult time finding traction within a tween audience. Both the Spice Girls and the Cheetah Girls demonstrate the power of young girls. While young girls are often still ridiculed for their passions, their love for \u201cgirl power\u201d produced unignorable commercial success.<\/span><\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.11″][et_pb_column type=”4_4″ _builder_version=”3.11″ parallax=”off” parallax_method=”on”][et_pb_image src=”http:\/\/blog.richmond.edu\/mus238-06\/files\/2018\/12\/image-18.png” _builder_version=”3.11″][\/et_pb_image][et_pb_text _builder_version=”3.11″]<\/p>\n A still from the first Cheetah Girls’ movie, “The Cheetah Girls” as they wait for a performance to begin.2<\/span><\/sup><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.11″][et_pb_column type=”4_4″ _builder_version=”3.11″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.11″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" ConclusionThe Spice Girls successfully harnessed the power of young girls to produce hit music and commercial success. They marketed \u201cgirl power\u201d which made feminism accessible to a younger audience by focusing on female friendship and empowerment within a pop music context. By simplifying and assimilating feminism, the Spice Girls rallied millions of girls to their […]<\/p>\n","protected":false},"author":3778,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-69","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/mus238-06\/wp-json\/wp\/v2\/pages\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/mus238-06\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.richmond.edu\/mus238-06\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/mus238-06\/wp-json\/wp\/v2\/users\/3778"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/mus238-06\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/mus238-06\/wp-json\/wp\/v2\/pages\/69\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/mus238-06\/wp-json\/wp\/v2\/media?parent=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n