The Gift of Afrobeats: How Beyoncé Proliferated African Music in the American Music Industry

In recent years, African artists have crossed over into the mainstream American music industry through their signature Afrobeats, a sound generated by a blending of African-American soul and funk with traditional African drums and rhythms. Beyoncé’s The Gift, a companion album to the 2019 remake of The Lion King, indicates the expansion of this fusion of Afro-Diasporic sounds – specifically hip-hop and Afrobeats – and points to concerns of authenticity, representation, and equity in the music industry. This website will examine how the album incorporates and transforms the Afrobeats sound by analyzing its musical elements and the perspectives of critics and contributors like Lord Afrixana, engaging with how African art and artists may be respected and elevated in Western markets.