Content-Based Social Media Platforms

Eamon Mo is a local artist and UR student, and has become a viral TikTok sensation. His videos are simple in style, but effective. He posts covers of popular songs, and performances of his original songs.

@eamonmomusic

Sunday Morning #maroon5 #fyp #cover #sundaymorning

♬ original sound – eamon mo

Eamon Moore performs a cover of Maroon 5’s “Sunday Morning” and posts on his TikTok profile.

Eamon’s Spotify monthly listeners count has gone from 100 to 600 in the last month, and he’s been added to discover playlists, personal playlists, and has seen an increase in streams from Spotify algorithmic playlists. What’s next for Eamon Mo? He’s going to continue to expand his following until he finds big time industry collaborators. More and more famous music and content influencers on TikTok have been commenting on his videos and reaching out to him, so it’s not unlikely we will see some big things from Eamon in the future.

Major labels are putting their artists on TikTok as well, and are going all out. This is a Harry Styles video promoting his new song “As it Was”:

@hshq

#AsItWas

♬ As It Was – Harry Styles

A music video by Harry Styles featuring his new single “As It Was.”

It’s a clip from his new music video, which has a massive budget and professional production. Obviously, this video did very well, as Harry Styles has a huge following interacting with his TikTok page. Still, small artists can somehow compete with entire labels on TikTok.