{"id":50,"date":"2022-04-14T19:57:15","date_gmt":"2022-04-14T23:57:15","guid":{"rendered":"https:\/\/blog.richmond.edu\/mus122-sp22-09\/?page_id=50"},"modified":"2022-04-24T13:43:57","modified_gmt":"2022-04-24T17:43:57","slug":"how-did-im-sprung-change-the-sound-of-pop-music","status":"publish","type":"page","link":"https:\/\/blog.richmond.edu\/mus122-sp22-09\/how-did-im-sprung-change-the-sound-of-pop-music\/","title":{"rendered":"How Did \u201cI\u2019m Sprung\u201d Change the Sound of Pop Music?"},"content":{"rendered":"

Since 2005, Auto-Tune has taken the pop music industry by storm.\u00a0 It is estimated that roughly 90% of pop songs today incorporate some type of voice modulation technology (Clayton, 26).<\/span><\/p>\n

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A visual representation of an AutoTune board that T-Pain would use.<\/figcaption><\/figure>\n

In just a couple of decades, Auto-Tune managed to become one of the most predictable aspects of recorded music.\u00a0 In an interview with NPR that was conducted in November of 2014, T-Pain had the following to say about the sudden popularity of Auto-Tune: \u201cPeople started doing what I did. I didn’t tell anybody to use Auto-Tune. I didn’t ask anybody to use Auto-Tune. This is my style” (Najm, 1).\u00a0 There was a brief period in between the final months of 2005 and the early months of 2007 when few artists were using Auto-Tune due to the backlash that T-Pain received in the media.\u00a0 However, major label artists such as Beyonce, Kanye West, and Taylor Swift began using Auto-Tune to smooth over their vocals in 2008 (Sloan, 84, 165).\u00a0<\/span><\/p>\n

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T-Pain and rapper Kanye West accept the Best Collaboration award onstage during the 2008 BET Awards.<\/figcaption><\/figure>\n

The aforementioned artists obviously combined their own unique musical touches to the Auto-Tune technology.\u00a0 However, T-Pain points out that everything Auto-Tune related flowed through him in the period following T-Pain\u2019s immediate backlash.\u00a0<\/span><\/p>\n

\u201cAny time somebody wanted Auto-Tune, they called T-Pain. But people felt like they \u00a0 could do it on their own. So it didn’t make me feel too bad because I’ve always been taught that the originator of anything is gonna get hated the most because everyone thinks they can do it better. And they never can\u201d (Najm, 1).<\/span><\/p>\n

The majority of the music industry even considered T-Pain to be the \u201ccreator\u201d of Auto-Tune itself.\u00a0 The release of Kanye West\u2019s album, <\/span>808s and Heartbreak<\/span><\/i>, indicated that the Auto-Tune aesthetic was not a passing trend, as the album incorporated Auto-Tune in almost all of the tracks.\u00a0 However, it is worth noting that other artists did not use Auto-Tune to the same extent and in the same manner that T-Pain did.\u00a0 For example, in his song \u201cHeartless\u201d which is part of <\/span>808s and Heartbreak<\/span><\/i>, Kanye West uses Auto-Tune throughout the whole song, but only uses the robotic vocal style in the chorus.\u00a0 T-Pain, on the other hand, used Auto-Tune in all of his songs for the main purpose of the robotic sound.<\/span><\/p>\n

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Cover of Kanye West\u2019s album titled “808s and Heartbreak,” the first album where he used Auto-Tune.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Since 2005, Auto-Tune has taken the pop music industry by storm.\u00a0 It is estimated that roughly 90% of pop songs today incorporate some type of voice modulation technology (Clayton, 26). In just a couple of decades, Auto-Tune managed to become one of the most predictable aspects of recorded music.\u00a0 In an interview with NPR that … Continue reading How Did \u201cI\u2019m Sprung\u201d Change the Sound of Pop Music?<\/span><\/a><\/p>\n","protected":false},"author":5566,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"coauthors":[211591],"class_list":["post-50","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/mus122-sp22-09\/wp-json\/wp\/v2\/pages\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/mus122-sp22-09\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.richmond.edu\/mus122-sp22-09\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/mus122-sp22-09\/wp-json\/wp\/v2\/users\/5566"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/mus122-sp22-09\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":10,"href":"https:\/\/blog.richmond.edu\/mus122-sp22-09\/wp-json\/wp\/v2\/pages\/50\/revisions"}],"predecessor-version":[{"id":114,"href":"https:\/\/blog.richmond.edu\/mus122-sp22-09\/wp-json\/wp\/v2\/pages\/50\/revisions\/114"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/mus122-sp22-09\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.richmond.edu\/mus122-sp22-09\/wp-json\/wp\/v2\/coauthors?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}