{"id":450,"date":"2018-03-06T08:14:53","date_gmt":"2018-03-06T13:14:53","guid":{"rendered":"http:\/\/blog.richmond.edu\/mgmt340-05\/?p=450"},"modified":"2018-03-06T08:14:53","modified_gmt":"2018-03-06T13:14:53","slug":"whataburger-the-better-burger-process-strategy","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/mgmt340-05\/2018\/03\/06\/whataburger-the-better-burger-process-strategy\/","title":{"rendered":"Whataburger: The \u201cBetter Burger\u201d Process Strategy"},"content":{"rendered":"

If you have ever been to Texas, you have probably seen more than one oddly-shaped building with a pointed roof, painted in orange and white stripes.\u00a0 This unique style is the typical Whataburger location, a fast-casual burger chain that is extremely popular in Texas and other southern states.\u00a0 The unique design of Whataburger\u2019s restaurants is just one of the many things the company uses to stand out from other competitors in the fast-casual industry.<\/p>\n

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Whataburger\u2019s process strategy is similar to many other fast-casual burger companies with one big exception.\u00a0 In terms of quality, Whataburger excels in both consistency and degree of quality.\u00a0 Whataburger\u2019s direct competition, fast food giants like McDonalds and Burger King, specialize in the consistency of quality, achieved through implementing a standardized process that eliminates variations.\u00a0 Whataburger has established a cult-like following in Texas because it has created and maintained a strategy that successfully delivers burgers to its loyal customers that meet expectations on quality consistency and exceed expectations on degree of quality.\u00a0 This process strategy, along with successful marketing campaigns that depict Whataburger as the burger of Texas, have caused sales to grow exponentially since its humble beginnings in Corpus Christi, Texas in 1950.<\/p>\n

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Whataburger is now the United States\u2019 most popular \u201cbetter burger\u201d chain.\u00a0 In the first quarter of 2017, the successful Texas chain accounted for 44% of the transactions in a study of the largest fast-casual burger chains in America, with In-N-Out coming in second place with 26% of transactions, and Five Guys at receiving 12%.<\/p>\n

http:\/\/www.businessinsider.com\/whataburger-most-popular-better-burger-chain-2017-6<\/a><\/p>\n

Whataburger\u2019s success is due largely to their successful implementation of this process strategy that focuses on excellence in both consistency and degree of quality.\u00a0 However, Whataburger\u2019s strategic marketing techniques that position the company as \u201cwholesome\u201d and \u201cTexan\u201d are also a huge part of Whataburger\u2019s success.\u00a0 The average customer frequents Whataburger 4 times in three months.\u00a0 Compare that to In-N-Out\u2019s statistic of 2.2 visits per 3 months and Five Guy\u2019s 1.6 visits.\u00a0 Whataburger customers are extremely loyal to the Whataburger brand and come back more frequently than customers of any other fast-casual burger chain.\u00a0 Considering these figures, it is easy to see why Whataburger\u2019s sales have continued to grow and why it is now the most popular \u201cbetter burger\u201d chain by a long shot.\u00a0 This article goes into more depth on the crazy loyalty that Whataburger customers exhibit.<\/p>\n

https:\/\/www.bonappetit.com\/restaurants-travel\/article\/whataburger-history-texas<\/a><\/p>\n

Whataburger\u2019s process strategy is not solely defined by the aspect of quality.\u00a0 The prices it offers are somewhere in the middle between McDonalds low prices of $3 and a typical dine-in restaurant burger of $8.\u00a0 Low costs are not one of Whataburger\u2019s competitive priorities, but flexibility definitely is.\u00a0 Another reason why Whataburger customers are so crazy about this burger chain is that every burger is highly customizable.\u00a0 Their slogan \u201cJust Like You Like It\u201d embodies this competitive priority of flexibility.\u00a0 Finally, a fast delivery time is something that all fast-casual burger chains try to achieve, and Whataburger is no exception.<\/p>\n

As you have probably guessed, I am a huge Whataburger fan, and I can\u2019t wait to go home over spring break and order my usual double meat, double cheese, no onion, jalepeno, and BBQ sauce Whataburger!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you have ever been to Texas, you have probably seen more than one oddly-shaped building with a pointed roof,<\/p>\n","protected":false},"author":2366,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[71885],"tags":[],"class_list":["post-450","post","type-post","status-publish","format-standard","hentry","category-post-8-any-topic-covered-so-far-week-of-march-6-2018"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/mgmt340-05\/wp-json\/wp\/v2\/posts\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/mgmt340-05\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/mgmt340-05\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/mgmt340-05\/wp-json\/wp\/v2\/users\/2366"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/mgmt340-05\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/mgmt340-05\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/mgmt340-05\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/mgmt340-05\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/mgmt340-05\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}