In the past few years, McDonald\u2019s has switched their focus to food quality in response to food safety concerns in order to regain customers and reestablish their reputation among the fast food industry. When thinking of McDonald\u2019s, quality food is not the first thing that might come to your mind; however, it has become the company\u2019s goal to emphasize consistent quality and safe sourcing of ingredients.<\/p>\n
McDonald\u2019s has exhibited the three principles for achieving high levels of quality and process success set out by the Total Quality Management (TQM) philosophy. First, customer satisfaction. McDonald\u2019s changed their processes to focus on quality in response to the demands and concerns of their customers. McDonald\u2019s ambition statement expresses: \u201cOur purpose goes beyond what we sell. We\u2019re using our reach to be a positive force. For our customers. Our people.\u00a0Our communities. Our world.\u201d McDonald\u2019s focuses on bringing positivity to their customers through quality of food and service.<\/p>\n
Next, McDonald\u2019s success in processes can also be attributed to employee involvement. McDonald\u2019s is committed to employee excellence through creating Hamburger University, which focuses on operations training and leadership development for McDonald\u2019s employees. McDonald\u2019s employees also are required to be committed to the quality at the source philosophy. This philosophy describes the need for employees to catch and correct defects in production when they are found. The primary goal set out for employees is to provide top quality to each customer, thus it is crucial for employees to constantly inspect the quality of products being delivered to customers. In order to achieve this goal, McDonald\u2019s also utilizes teams to increase employee involvement. McDonald\u2019s uses teamwork and an assembly-line structure for preparing orders to ensure that customers receive their correct orders in a timely manner.<\/p>\n
Lastly, McDonald\u2019s utilizes the idea of continuous improvement. Continuous improvement is the philosophy of continually seeking ways to improve processes. McDonald\u2019s has continually updated and reworked their strategy for Total Quality Management. On the McDonald\u2019s website, under \u201cAbout Our Food\u201d, McDonald\u2019s acknowledges the changes they have made to increase food quality to ultimately appeal to its customers. Now, the brand is more focused on sustainability and food safety. McDonald\u2019s stands by their commitment to sourcing sustainable ingredients ranging from their beef to their coffee. Additionally, McDonald\u2019s has begun to focus on healthy options through adding more salads to the menu as well as extensivley advertising these changes. In order to appeal to their health-conscious customers, McDonald\u2019s has provided extensive nutrition information to help customers make informed decisions about what they are consuming.<\/p>\n
McDonald\u2019s has managed its level of quality provided to their customers through committing to employee involvement and continually improving its processes to ultimately increase customer satisfaction. McDonald\u2019s change in total quality management to focus on food quality has challenged preconceived notions that are present among consumers. A McDonald\u2019s advertisement challenges preconceived ideas about McDonald\u2019s that were prevalent among consumers at the time, in order to depict the changes they made in their processes to increase overall quality for customers.<\/p>\n
Sources:<\/p>\n
https:\/\/www.mcdonalds.com\/us\/en-us\/about-our-food\/our-food-philosophy\/commitment-to-quality.html<\/a><\/p>\n