{"id":253,"date":"2018-01-30T16:54:25","date_gmt":"2018-01-30T21:54:25","guid":{"rendered":"http:\/\/blog.richmond.edu\/mgmt340-03\/?p=253"},"modified":"2018-01-30T23:05:07","modified_gmt":"2018-01-31T04:05:07","slug":"increased-emphasis-on-technology-changes-the-needs-of-car-manufacturers","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/mgmt340-03\/2018\/01\/30\/increased-emphasis-on-technology-changes-the-needs-of-car-manufacturers\/","title":{"rendered":"Increased Emphasis on Technology Changes The Needs of Car Manufacturers"},"content":{"rendered":"<p>Car manufacturing is undergoing rapid change that is resulting in car companies needing to adjust the way in which they do business. These changes are coming in several forms including self-driving and electric cars to merely increased connectivity. This creates the need for new employees with backgrounds in technology as well as new resources such as superior batteries, to increase the distance that an electric car can travel. These new processes are driven by changing consumer attitudes, as well as companies competing with one another to not fall behind in the technology race.<\/p>\n<p>Both manufacturers and consumers have exhibited changing attitudes about technology and cars. A recent study conducted by AAA found that 63% of American\u2019s would be afraid of riding in a fully self-driving car, down from 78% last year (<a href=\"https:\/\/www.consumerreports.org\/autonomous-driving\/consumer-confidence-in-self-driving-technology-is-increasing-aaa-study-finds\/\">https:\/\/www.consumerreports.org\/autonomous-driving\/consumer-confidence-in-self-driving-technology-is-increasing-aaa-study-finds\/<\/a>). Americans are rapidly becoming more accepting of the idea of fully autonomous vehicles with bills in both the House and the Senate moving to reduce restrictions on self-driving technology. On the manufacturing side, there have been significant moves towards new technology with Volvo declaring that after 2019 all of their vehicles will either be hybrids or fully electric (<a href=\"https:\/\/www.nytimes.com\/2017\/07\/05\/business\/energy-environment\/volvo-hybrid-electric-car.html\">https:\/\/www.nytimes.com\/2017\/07\/05\/business\/energy-environment\/volvo-hybrid-electric-car.html<\/a>).<\/p>\n<p>The adoption of these new technologies requires immense process changes from capital intensity to hiring and staffing requirements. On the capital side, a fairly recent development has been the creation of Tesla\u2019s battery factory. As Tesla and other car manufacturers continue the push towards viable electric vehicles for the average consumer one of the most pressing concerns lies in the shortage of quality batteries. To combat this, Tesla created their own battery factory that Elon Musk claims already produces more batteries than any other factory in the world (<a href=\"https:\/\/electrek.co\/2017\/08\/08\/tesla-gigafactory-battery-cell-production-elon-musk\/\">https:\/\/electrek.co\/2017\/08\/08\/tesla-gigafactory-battery-cell-production-elon-musk\/<\/a>). Ford has also recently made acquisitions in the tech space in a likely move to acquire new personnel that have a focus in tech (<a href=\"https:\/\/global.factiva.com\/ga\/default.aspx?imt=2&amp;ao=14&amp;aod=13727939\">https:\/\/global.factiva.com\/ga\/default.aspx?imt=2&amp;ao=14&amp;aod=13727939<\/a>) . As Ford attempts to compete with tech giants to produce driverless vehicles it must seek out employees that have the appropriate capabilities. In both the case of Ford and Tesla serious process analysis was necessary. For Tesla, it was necessary to determine their previous battery making capacity and decide on the appropriate need for expansion. For Ford, it was necessary to evaluate the human capital that they had at the time and seek out ways in which to improve their competitiveness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Car manufacturing is undergoing rapid change that is resulting in car companies needing to adjust the way in which they<\/p>\n","protected":false},"author":3721,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[71161],"tags":[],"class_list":["post-253","post","type-post","status-publish","format-standard","hentry","category-analyzing-processes"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/mgmt340-03\/wp-json\/wp\/v2\/posts\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/mgmt340-03\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/mgmt340-03\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/mgmt340-03\/wp-json\/wp\/v2\/users\/3721"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/mgmt340-03\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/mgmt340-03\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/mgmt340-03\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/mgmt340-03\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/mgmt340-03\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}