Data is very important in media and especially social media. In social media such as Instagram, TikTok, and even Snapchat, data is stored that manages the type of things that you click into or like and it is compared to other videos and photos that the app is going to show you next to decide whether they are appropriate for you. The reason for these forms of media to cater to the feelings of the consumer is because these social media apps rely on the time you spend on the app as a source of revenue through ads and the longer you stay on the app the more ads you are going to see. The data is also used to analyze which ads are most relevant to you so the ads are not so overbearing that the user would quit the app after the ad. The tracking of this data and how it works is so foreign to the average person that we think that it does not happen and just make jokes that it happens. It is actually kind of scary to imagine data being used to analyze something so unquantifiable as the amount of enjoyment you get from something but that’s exactly what like buttons are for.<\/p>\n","protected":false},"excerpt":{"rendered":"
Data is very important in media and especially social media. In social media such as Instagram, TikTok, and even Snapchat, data is stored that manages the type of things that you click into or like and it is compared to other videos and photos that the app is going to show you next to decide whether they are appropriate for… Read more »<\/a><\/p>\n","protected":false},"author":5407,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19627],"tags":[],"class_list":["post-962","post","type-post","status-publish","format-standard","hentry","category-data"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/posts\/962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/users\/5407"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/comments?post=962"}],"version-history":[{"count":1,"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/posts\/962\/revisions"}],"predecessor-version":[{"id":963,"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/posts\/962\/revisions\/963"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/media?parent=962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/categories?post=962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/tags?post=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}