“Clout chasers” are seen as a lens for the flattened hierarchal competition existing in online networks such as tiktok or instagram. Today in class, we spoke about the connectivity and competition that exists within networking hierarchies, and in broader terms, power structures. However, I believe that online clout chasers serve as a lens for this concept and are dangerous for online media networking. “Clout” is a word for fame, specifically relating to the internet, therefore “clout chasers” are people who “chase” for internet fame. The act of chasing fame can be defined in a multitude of ways, as to an extent, every online, media production can be perceived as an act of chasing some sort of fame. Inherently, there is the common posting or production of content for the attention of some sort of audience, such as partaking on a popular trend found online, or posting in a certain way. However, there are clout chasers, who will go to great lengths to obtain fame and popularity online. This can be found in people looking to be friends with people already famous to gain some of their popularity, which can be perceived as a selfish act. Another example is the spread of false information, or in some ways using “clickbait,” which is the act of publishing something, predominantly found online, whose purpose is to draw an audience with flashy titles or graphic imagery. By using click bait, or spreading false information, these media producers are gaining an audience through means of attention-grabbing ways. This is dangerous because it can influence audience members to do the things spread within the content, which may be unsafe or impossible for them to do; or it may spread information that is harmful to people, the outdoors, etc. Thus the act of competing for popularity among online networking platforms can be dangerous towards the audience they are producing and competing for, and what is more concerning is that in some cases, the effect on the audience is not considered thoroughly by some influencers.<\/p>\n","protected":false},"excerpt":{"rendered":"
“Clout chasers” are seen as a lens for the flattened hierarchal competition existing in online networks such as tiktok or instagram. Today in class, we spoke about the connectivity and competition that exists within networking hierarchies, and in broader terms, power structures. However, I believe that online clout chasers serve as a lens for this concept and are dangerous for… Read more »<\/a><\/p>\n","protected":false},"author":5390,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14601],"tags":[57541,199875,200428,14601,200247],"class_list":["post-1008","post","type-post","status-publish","format-standard","hentry","category-network","tag-clickbait","tag-clout-chaser","tag-competition","tag-network","tag-popularity"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/posts\/1008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/users\/5390"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/comments?post=1008"}],"version-history":[{"count":1,"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/posts\/1008\/revisions"}],"predecessor-version":[{"id":1012,"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/posts\/1008\/revisions\/1012"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/media?parent=1008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/categories?post=1008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/mci-fall2021\/wp-json\/wp\/v2\/tags?post=1008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}