Toxic masculinity is a plague on corporations which creates an unsuitable work environment for women. A hyper-masculine work environment breeds practices and norms which have no place in the workplace such as sexual harassment and a distinct lack of inclusivity amongst coworkers. The NFL’s first encounter with a woman in a position of authority and power was very telling. In 1979, Georgia Frontiere inherited a 70% ownership in the then Las Angeles Rams. From the moment she inherited the team, NFL insiders and executives were skeptical and believed nepotism was the root of her inheritance as opposed to earning the team, but Frontiere “bristled at what she apparently perceived to be snickering from the news media and the football world at a woman running an N.F.L. team. ‘There are some who feel there are two different kinds of people — human beings and women,’ she said at her first news conference” (Goldstein). Frontiere’s opening press conference highlighted the chauvinist nature of the NFL and laid the foundation for her tenure as owner by setting out to prove that she belonged in the predominantly male field. She faced scrutiny for being a woman in a male-dominated field but after savvy business moves such as moving the team to St Louis and helping lead the franchise to a Super Bowl, she earned respect around the league and proved that women could overcome the chauvinism which plagued the NFL. Frontiere’s success in the NFL during her tenure as owner proved to skeptics within the NFL that women are more than capable of leaving a positive impact on the NFL. A key impact she had on the Rams was creating a hierarchy of leadership to give the team direction, which is ta tactic that has been subsequently implemented by many teams. Because she inherited the team, many believed she was unfit to be an owner, “she didn’t know how to be an owner,” former Rams quarterback Pat Haden once said — and resurrected questions about her abilities as an NFL leader” (Peltz). Haden’s remarks are clearly erroneous as it was under her stewardship that the team was victorious in the 2000 Super Bowl, which shows her aptitude for leading an NFL franchise. Even after reaching the ultimate goal of the sport, Frontiere was still subjected to heavy scrutiny by individuals such as Haden, and the nature of this scrutiny stems from the culture of the NFL, and its inherent unwillingness to accept leaders who go against its preconceived masculine notions of leadership. No rational person could believe that an owner capable of leading her team to the pinnacle of success could be classified as lacking in ability simply because of her gender. Frontiere’s success laid the foundation for the future of women in the NFL by showing that women were every bit as a capable as men in NFL leadership.