Shifting Baselines is an organization dedicated to preserving the world’s oceans, especially areas that are under high threat, such as coral reefs and kelp forests. The idea behind the name of the organization is that each generation has a different ideal of “pristine” environment. In other words, our idea of a healthy coral reef is very different (and much more degraded) than our grandparents’ idea of a healthy reef. The shift in the “baseline” of healthy habitats causes degradation to continue. In an effort to inform the public about this issue, many celebrities, such as Jack Black, have made short video clips that help the public to understand this concept and why it is important to save these areas by creating MPAs (Marine Protect Areas), which are similar to National Parks.