{"id":6820,"date":"2021-03-17T20:55:04","date_gmt":"2021-03-18T00:55:04","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=6820"},"modified":"2021-03-17T20:55:04","modified_gmt":"2021-03-18T00:55:04","slug":"blog-post-3-17-favorite-ad","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2021\/03\/17\/blog-post-3-17-favorite-ad\/","title":{"rendered":"Blog Post 3\/17 &#8211; Favorite Ad"},"content":{"rendered":"<p>Every couple of years, this Thai Life Insurance Company puts out an advertisement about small acts of kindness and how much of an impact they can have on your life as well as others. These videos go viral because they are incredibly emotional, this one is one of the less sad and more uplifting of the ones I&#8217;ve seen from them.<\/p>\n<p><iframe loading=\"lazy\" title=\"Unsung Hero | \u0e44\u0e17\u0e22\u0e1b\u0e23\u0e30\u0e01\u0e31\u0e19\u0e0a\u0e35\u0e27\u0e34\u0e15 (TLI)\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/uaWA2GbcnJU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>What I think is so interesting about this ad is that it does not feel like one, it feels like an inspiring self-help story with an ad slate thrown in at the end. This was obviously done on purpose so that the viewer&#8217;s lizard brain automatically connects the company with this inspiring and kind ethos. Rather than try to push life insurance, a very unsexy product to market, this company tries to connect its values to the values of the customer: community, kindness, and helpfulness. This resonates with all viewers, not just Thai ones, and bolsters the company&#8217;s standing throughout the world. As Dr. Bezio mentions in the podcast, we know cerebrally that this actor most likely does not use this company for his own insurance, (and even if he does, that does not make him lovely and kind automatically) but our lizard brains associate the company with these attributes and think that we will gain them too if we use their products. Overall, I think that this kind of manipulation is acceptable because even if it&#8217;s promoting the company, it&#8217;s doing so in an incredibly positive way that spreads a valuable message about being more self-less in everyday life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every couple of years, this Thai Life Insurance Company puts out an advertisement about small acts of kindness and how much of an impact they can have on your life as well as others. These videos go viral because they are incredibly emotional, this one is one of the less sad and more uplifting of [&hellip;]<\/p>\n","protected":false},"author":5104,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-6820","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/5104"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=6820"}],"version-history":[{"count":1,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6820\/revisions"}],"predecessor-version":[{"id":6821,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6820\/revisions\/6821"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=6820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=6820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=6820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}