{"id":6816,"date":"2021-03-17T15:34:56","date_gmt":"2021-03-17T19:34:56","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=6816"},"modified":"2021-03-17T15:34:56","modified_gmt":"2021-03-17T19:34:56","slug":"ad-3-17","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2021\/03\/17\/ad-3-17\/","title":{"rendered":"Ad- 3\/17"},"content":{"rendered":"<p>I am pretty sure that half of the people who watch the Superbowl watch it for the halftime commercials. And one of the commercials that stuck with me the most this year was the Squarespace commercial featuring one of Dolly Parton&#8217;s most popular songs, &#8220;9 to 5&#8221;. As Dr. Bezio points out in the podcast- music is one of the most effective ways to get us as humans to remember something. Squarespace takes this very famous song and twists the lyrics, changing them to &#8220;5 to 9&#8221;.\u00a0 Now they have you thinking about your time outside of your day-to-day job, the time when you can use their service to work on your passion, and they get that idea stuck in your head through a song. You can even listen to the full song which is 2:21 minutes instead of the shorter 39-second ad shown below.\u00a0I found that this ad was very effective, I had the Dolly Parton song stuck in my head for days and it always reminded me of their commercial.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=LWs5eq1B34Y<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am pretty sure that half of the people who watch the Superbowl watch it for the halftime commercials. And one of the commercials that stuck with me the most this year was the Squarespace commercial featuring one of Dolly Parton&#8217;s most popular songs, &#8220;9 to 5&#8221;. As Dr. Bezio points out in the podcast- [&hellip;]<\/p>\n","protected":false},"author":5105,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-6816","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/5105"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=6816"}],"version-history":[{"count":1,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6816\/revisions"}],"predecessor-version":[{"id":6817,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6816\/revisions\/6817"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=6816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=6816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=6816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}