{"id":6813,"date":"2021-03-17T14:50:42","date_gmt":"2021-03-17T18:50:42","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=6813"},"modified":"2021-03-17T14:50:42","modified_gmt":"2021-03-17T18:50:42","slug":"blog-5-buy-me","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2021\/03\/17\/blog-5-buy-me\/","title":{"rendered":"Blog 5: Buy Me!"},"content":{"rendered":"<p>I think one of my all-time favorite advertisements would have to be the &#8220;John West Salmon: Bear Fight&#8221; ad that shows a fisherman going up to duel with a large grizzly bear. The entire advertisement feels like a crazy moment captured on camera to give it a more realistic and spontaneous feel.<\/p>\n<p><iframe loading=\"lazy\" title=\"John West Salmon &quot;Bear Fight&quot; ad\" width=\"625\" height=\"469\" src=\"https:\/\/www.youtube.com\/embed\/CVS1UfCfxlU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>I think this advertisement also shows us how humor and laughing play such a significant role in appealing to our lizard brains; when we laugh and find something funny, we release serotonin and associate it with happiness and relaxation. This ad makes us crack up because it&#8217;s a bear fighting a fishing dude as if they were in a cage match, and the perfectly-timed yelps and kicks had me in tears the first time I saw this ad years ago. And you wanna know why it stuck with me? Because it&#8217;s\u00a0<em>hilarious\u00a0<\/em>and it brought me joy.<\/p>\n<p>Furthermore, there&#8217;s an underlying theme that John West Salmon is willing to go above and beyond to get fresh, great quality salmon, even if it means fighting wild grizzly bears. At the end of the advertisement, it shows the fisherman walking away with a large fish in his hands, we make the audience assume he was successful and that the company really does put this much work into getting good salmon just for us (which makes us feel special).<\/p>\n<p>I think that humorous advertisements that make us laugh are some of the ones that stick with us the most, which is why so many people are obsessed with Super Bowl ads; the majority of them are aimed at making us giggle and has us looking forward to the next year&#8217;s advertisements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I think one of my all-time favorite advertisements would have to be the &#8220;John West Salmon: Bear Fight&#8221; ad that shows a fisherman going up to duel with a large grizzly bear. The entire advertisement feels like a crazy moment captured on camera to give it a more realistic and spontaneous feel. I think this [&hellip;]<\/p>\n","protected":false},"author":4585,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-6813","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/4585"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=6813"}],"version-history":[{"count":1,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6813\/revisions"}],"predecessor-version":[{"id":6814,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6813\/revisions\/6814"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=6813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=6813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=6813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}