https:\/\/www.youtube.com\/watch?v=lxAU0DFw-84&t=29s&ab_channel=Subaru<\/a><\/p>\nI found the topic for today, ads, interesting because they constantly are influencing us and our buying habits even when we are unaware about it . This is a point that Dr. Bezio makes in her podcast when discussing how ads are intentionally meant to target our unconscious \u2018lizard brains\u2019. This resonated with me because I often feel drawn to buying certain products even when I’m not particularly sure why I am drawn to them. Additionally, I used to be one of the people who had a preference for buying brand name products, over the store brand, even when they were more expensive because they felt more trustworthy for no good reason; this is a habit I am trying to break.\u00a0<\/span><\/p>\nThe ad I chose for today\u2019s blog was one in a series of Subaru\u2019s \u201cDog Tested. Dog Approved.\u201d ads. The various ads depict golden retriever dogs representing a family partaking in normal human activities, such as stopping at a rest stop, teaching a kid to drive, going to a local car wash, and more. The ad that I choose depicts two two dogs representing the parents dropping their puppy, child, off at their first day of school. The \u201cparents\u201d look reasonably upset after seeing their \u201ckid\u201d head into school, a feeling many human parents can relate to. I think these ads are particularly effective because dogs are a very popular pet with Americans so these ads can more easily appeal to a wide range of demographics and resonate with many people. Additionally since no humans are shown in the ad, it can appeal to many demographics, for example across gender, race, and age lines. I found it interesting now watching the ad back that quite literally nothing is said about the actual car, its safety features, or any other factors that are important to potential car owners. Subaru is counting on the appeal of the dogs to sell their product. Even though a dog driving a car is not normal, as a dog owner I know I always smile a bit when I see one of the ads. My family actually owns two Subaru\u2019s, one of them being the car that I drive regularly, so I guess these ads do work or at least they did on my family. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":" I found the topic for today, ads, interesting because they constantly are influencing us and our buying habits even when we are unaware about it . This is a point that Dr. Bezio makes in her podcast when discussing how ads are intentionally meant to target our unconscious \u2018lizard brains\u2019. This resonated with me […]<\/p>\n","protected":false},"author":5102,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-6805","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/5102"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=6805"}],"version-history":[{"count":2,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6805\/revisions"}],"predecessor-version":[{"id":6807,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6805\/revisions\/6807"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=6805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=6805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=6805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}