{"id":6796,"date":"2021-03-17T12:24:43","date_gmt":"2021-03-17T16:24:43","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=6796"},"modified":"2021-03-17T12:24:43","modified_gmt":"2021-03-17T16:24:43","slug":"blog-post-5-favorite-ad-2","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2021\/03\/17\/blog-post-5-favorite-ad-2\/","title":{"rendered":"Blog Post 5 &#8211; Favorite Ad"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Extra Gum - Can&#039;t Help Falling In Love Feat. Haley Reinhart\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/NemtQx0m0Ss?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>This ad for Extra gum is one of my favorite ads ever. It follows the story of Sarah and Juan, two teenagers who fall in love and eventually end up getting married later down the line. The ad takes us through some of their best and worst moments, including their first kiss, a picnic, a fight while moving into a new house, having to do a long distance relationship, and eventually their engagement at the end. Throughout all of these moments, there was always a piece of Extra gum and at the end it all comes full circle incorporating the brand when Sarah sees drawings of their moments on the gum wrappers before the proposal and it brings her back to all of those times.\u00a0Additionally, by naming the characters in the advertisement, it helps the audience relate to the characters and remember it better. I also like the way there is no speaking in the advertisement, and the only sound is the song &#8220;Can&#8217;t Help Falling in Love&#8221;, which is a popular song so it helps grab the audience&#8217;s attention.<\/p>\n<p>I think this ad is genius because it makes the audience believe that a love story and Extra gum go hand in hand, and if you chew Extra gum you may get your own love story. Obviously that is not the case, but it still works. This goes back to the Teays article and how she talks about the change in advertisements over time &#8212; focusing on the product itself was once the norm, but now what we want is what the product will bring into our lives. Additionally, she talks about winners and losers in advertising and how we look at advertisements of people who have lives we want and these ads assume we want to enter that &#8220;parallel universe&#8221;. I don&#8217;t think this ad goes as far as that but it still presents a universal theme of desire for love, which spans across all demographics and is a powerful message to pretty much anyone over the age of 12.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This ad for Extra gum is one of my favorite ads ever. It follows the story of Sarah and Juan, two teenagers who fall in love and eventually end up getting married later down the line. The ad takes us through some of their best and worst moments, including their first kiss, a picnic, a [&hellip;]<\/p>\n","protected":false},"author":5110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-6796","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/5110"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=6796"}],"version-history":[{"count":1,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6796\/revisions"}],"predecessor-version":[{"id":6804,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6796\/revisions\/6804"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=6796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=6796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=6796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}