{"id":6793,"date":"2021-03-17T10:53:09","date_gmt":"2021-03-17T14:53:09","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=6793"},"modified":"2021-03-17T10:53:09","modified_gmt":"2021-03-17T14:53:09","slug":"blog-5-3-17","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2021\/03\/17\/blog-5-3-17\/","title":{"rendered":"Blog 5 3\/17"},"content":{"rendered":"<p>From the podcast for today, Dr.Bezio discussed to use of music and popularity as a method for catching the idea of the viewers and for them to remember something. There are a lot of ads that use celebrities to show off their products as the new trend or the next best thing. Its common practice that has been used for the longest time. I&#8217;d say this is used mostly in the fashion industry or personal care products the most. Using celebrities that are good-looking is an easy way to sell your products and it makes the presentation of the products much better.<\/p>\n<p>The ad that I attached is a fairly recent one with Damian Lillard. If you watch basketball, you probably know who Dame is. He is one of the biggest stars at the moment and is a fairly talented rapper. He did this commercial with Hulu that has about 14 million views on Youtube. I think this is a pretty good example of the two traits that the podcast discussed. The song is actually pretty good and it sticks in your mind. By also using a current popular NBA player you are appealing to a younger demographic, which is also the demographic that would likely subscribe to Hulu. The fact that this commercial instantly popped into my head when listening to the podcast shows its effectiveness.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=vb7m0xRWKAQ&#038;ab_channel=Hulu\">https:\/\/www.youtube.com\/watch?v=vb7m0xRWKAQ&amp;ab_channel=Hulu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the podcast for today, Dr.Bezio discussed to use of music and popularity as a method for catching the idea of the viewers and for them to remember something. There are a lot of ads that use celebrities to show off their products as the new trend or the next best thing. Its common practice [&hellip;]<\/p>\n","protected":false},"author":5093,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-6793","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/5093"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=6793"}],"version-history":[{"count":1,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6793\/revisions"}],"predecessor-version":[{"id":6798,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6793\/revisions\/6798"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=6793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=6793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=6793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}