https:\/\/www.youtube.com\/watch?v=XjJQBjWYDTs<\/p>\n
I chose this advertisement as my favorite for a variety of reasons. In my life so far, I have found a lot of frustration with normative notions of femininity and “being girly.” Stereotypes regarding weakness and timidness not only affect how others perceive women and girls, but also their self-esteem. This is definitely something I have struggled with as I’ve grown up. In this ad, different demographics of girls are given the same prompts. The older demographic of girls, mostly people my age, when asked to “run like a girl” or act out another action, conform to stereotypical notions of what a girl should be: bad at running, weak, “soft,” and timid. But when these prompts are given to young girls, they show themselves working hard, “running as fast as they can,” and giving it their all. The ad continues to ask the question “When did doing something “like a girl” become an insult?” and the conversation progresses to discussing how young girls are severely impacted by the association between “like a girl” with weakness.<\/p>\n
The ad is roughly 3 minutes long so I won’t explain the entire thing, but I think the message it carries is a really important one. The whole point of the ad is to disrupt the notion of girls being weak and to inspire confidence in women everywhere. I think this ad is especially effective as it not only portrays a strong and powerful message but it also instills those values into the brand. Not once are Always’ products mentioned and instead they focus on something much bigger: the confidence of the people who buy their products. Additionally, putting a message out for young girls everywhere to be proud of who they are and their “girly-ness” is something that I know would have gone a long way for me if I saw this when I was younger.<\/p>\n","protected":false},"excerpt":{"rendered":"
https:\/\/www.youtube.com\/watch?v=XjJQBjWYDTs I chose this advertisement as my favorite for a variety of reasons. In my life so far, I have found a lot of frustration with normative notions of femininity and “being girly.” Stereotypes regarding weakness and timidness not only affect how others perceive women and girls, but also their self-esteem. This is definitely something […]<\/p>\n","protected":false},"author":5094,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-6770","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/5094"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=6770"}],"version-history":[{"count":1,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6770\/revisions"}],"predecessor-version":[{"id":6776,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6770\/revisions\/6776"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=6770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=6770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=6770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}