{"id":6768,"date":"2021-03-17T06:47:58","date_gmt":"2021-03-17T10:47:58","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=6768"},"modified":"2021-03-17T06:47:58","modified_gmt":"2021-03-17T10:47:58","slug":"blog-5-favorite-ad","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2021\/03\/17\/blog-5-favorite-ad\/","title":{"rendered":"Blog 5- favorite ad"},"content":{"rendered":"

https:\/\/www.youtube.com\/watch?v=fqWG5_7nwyk<\/a><\/p>\n

One of my favorite ads is the 2021 Toyota Big Game Commercial: Jessica Long\u2019s Story. I think it first aired during this year\u2019s Superbowl, and I remember my eyes were immediately glued to the screen. I was drawn to it because it was something I hadn\u2019t seen in an ad before. At first, I thought it was a movie trailer or something, and I didn\u2019t know what was going on because all the \u201clocations\u201d in the ad, such as a house and an orphanage, are surrounded by water, and sometimes submerged in water, and Jessica Long is swimming in that water throughout the ad. Jessica\u2019s mom is on the phone with an adoption agency talking about adopting Jessica and her rare leg condition that requires both of her legs to be amputated. Jessica is swimming while this conversation is happening, and we see a glimpse into her life, as she is looking at her mom from the outside in. It sounds confusing but is really cool if you watch the ad. As I started to put the pieces together and realized it was telling Jessica Long\u2019s story of adoption and then success, I would\u2019ve never imagined that it was a Toyota commercial. There is not a single car in the commercial, and it\u2019s not showing us a fantasy, but it\u2019s obvious that it is targeting families. It shows that Toyota is a family friendly brand, that families can rely on when purchasing a car. It is also connecting sports with Toyota, which expands the demographic this ad might be targeting. There is so much emotional appeal of a family and someone\u2019s incredibly inspiring true story that the viewer doesn\u2019t care that it didn\u2019t show them anything about cars, but is just so touched by the fact that Toyota would make a commercial like this. At the end, a narrator says \u201cWe believe there is hope and strength in all of us. Toyota.\u201d It is drawing to the emotions of its target audience, and showing empathy and compassion during a pandemic when people watching might most need it. Toyota is also a Team USA partner for the Olympics, so in a way it could also be advertising the Olympics and inspiring someone to watch the Paralympics and Jessica Long, which now I will definitely be following her along on her journey.<\/p>\n","protected":false},"excerpt":{"rendered":"

https:\/\/www.youtube.com\/watch?v=fqWG5_7nwyk One of my favorite ads is the 2021 Toyota Big Game Commercial: Jessica Long\u2019s Story. I think it first aired during this year\u2019s Superbowl, and I remember my eyes were immediately glued to the screen. I was drawn to it because it was something I hadn\u2019t seen in an ad before. At first, I […]<\/p>\n","protected":false},"author":5095,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-6768","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/5095"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=6768"}],"version-history":[{"count":1,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6768\/revisions"}],"predecessor-version":[{"id":6787,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6768\/revisions\/6787"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=6768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=6768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=6768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}