{"id":6758,"date":"2021-03-16T21:56:43","date_gmt":"2021-03-17T01:56:43","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=6758"},"modified":"2021-03-16T21:56:43","modified_gmt":"2021-03-17T01:56:43","slug":"blog-post-for-3-18-ad","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2021\/03\/16\/blog-post-for-3-18-ad\/","title":{"rendered":"Blog Post for 3\/18 &#8211; ad"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Ed&#039;s Heinz Ad\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/keOaQm6RpBg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>I picked this ad because I feel that it demonstrates what we read. To begin, it uses the appeal to popularity through a celebrity. While not everyone may like Heinz ketchup, if they are drawn to Ed Sheeran, they may be more inclined to purchase this specific brand of ketchup.<\/p>\n<p>Along with that, the ad exaggerates the waiter and chefs response to Ed using ketchup. I think that if this really happened, while people might look at him strange, the reactions would not be dramatic. This emphasizes the fact that Ed Sheeran is going against norms and we should follow him.<\/p>\n<p>Lastly, this ad uses a celebrity, but makes him seem relatable to the average person. While some of us may dine in a setting that is pictured here, most of us don&#8217;t. Most of us dine in a place where ketchup is already on the table. Because this ad portrays Ed Sheeran preferring to dine with Heinz ketchup rather than his &#8220;farm to table blah blah blah,&#8221; we are more likely to feel like we can relate to him, and therefore want to buy the product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I picked this ad because I feel that it demonstrates what we read. To begin, it uses the appeal to popularity through a celebrity. While not everyone may like Heinz ketchup, if they are drawn to Ed Sheeran, they may be more inclined to purchase this specific brand of ketchup. Along with that, the ad [&hellip;]<\/p>\n","protected":false},"author":4900,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-6758","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/4900"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=6758"}],"version-history":[{"count":1,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6758\/revisions"}],"predecessor-version":[{"id":6760,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6758\/revisions\/6760"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=6758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=6758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=6758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}