{"id":6734,"date":"2021-03-16T20:09:34","date_gmt":"2021-03-17T00:09:34","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=6734"},"modified":"2021-03-16T20:11:58","modified_gmt":"2021-03-17T00:11:58","slug":"blog-march-17th-advertisements","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2021\/03\/16\/blog-march-17th-advertisements\/","title":{"rendered":"Blog March 18th: Advertisements"},"content":{"rendered":"

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https:\/\/youtu.be\/V3rPyLjcMbI<\/a><\/p>\n

When we were told to pick our favorite\/a memorable advertisement, my mind immediately went to the \u201cHow many licks” Advertisement from Tootsie pop.. I think most of us have heard or know the saying \u201cHow many licks does it take to get to the center of a Tootsie Pop\u201d. This is because since this ad with the owl aired for the first time in 1970, it became so memorable that it is still used today on television in an updated format, and is one of the longest running advertisements to date. If you have not seen this ad before (which would be hard for me to believe), a little boy comes up to an owl and asks \u201cMr Owl, How many licks does it take to get to the tootsie center of a tootsie pop?\u201d. The Owl then says \u201clets find out\u201d, taking the Tootsie Pop from the boy and licking it twice before eating the whole thing on the third. The narrator then says \u201cHow many licks does it take to get to the center of a tootsie pop; the world may never know\u201d.<\/span><\/p>\n

I believe this ad is so captivating for all generations because of the question the ad asks. In this advertisement, it never actually tells the audience to go buy Tootsie Pops, taking the main focus away from the actual purchase of the product.. Instead, it offers the viewers a challenge, telling them that \u201cthe world may never know\u201d how many licks it would take to get to the tootsie center of a tootsie pop, enticing viewers to go buy the tootsie pop to see how many licks it takes. This ad is also memorable and captivating because Now that this ad is over 50 years old, it is nostalgic for older generations, as well as cute for younger generations to see and talk to the older generations about, creating a bond between the two. Attached to this post is the 1998 version of this commercial, when it was shortened down from multiple creatures to just the owl (which is the most memorable version of the commercial). It is impressive to me that even with this nostalgia factor and the idea of challenging the audience as motivation to get them to purchase the product, that people still enjoy this advertisement with its very old graphics and animation style compared to the modern style of most animated advertisements today.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

https:\/\/youtu.be\/V3rPyLjcMbI When we were told to pick our favorite\/a memorable advertisement, my mind immediately went to the \u201cHow many licks” Advertisement from Tootsie pop.. I think most of us have heard or know the saying \u201cHow many licks does it take to get to the center of a Tootsie Pop\u201d. This is because since this […]<\/p>\n","protected":false},"author":5101,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-6734","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/5101"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=6734"}],"version-history":[{"count":3,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6734\/revisions"}],"predecessor-version":[{"id":6738,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/6734\/revisions\/6738"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=6734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=6734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=6734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}