{"id":5734,"date":"2020-04-14T12:49:17","date_gmt":"2020-04-14T16:49:17","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=5734"},"modified":"2020-04-14T12:49:17","modified_gmt":"2020-04-14T16:49:17","slug":"favorite-2000-campaign-ad","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2020\/04\/14\/favorite-2000-campaign-ad\/","title":{"rendered":"Favorite 2000 Campaign Ad"},"content":{"rendered":"

My favorite ad from the 2000 Presidential election between Al Gore and George Bush was Gore’s “1969” ad.\u00a0 \u00a0\u00a0http:\/\/www.livingroomcandidate.org\/commercials\/2000\u00a0<\/a><\/p>\n

It reminded me of an elevator pitch of how he got to where he was, his track record as a politician, and what made him qualified to be president. It talked about how he didn’t want to go into politics but had to “fight for what’s right.” This positioning as a reluctant leader reminds me of some of the readings that we’ve done which say those reluctant to take power tend to succeed at it. In addition, the ad was interesting to look at because of all the pieces in it. On the living room candidate survey, this ad checked almost all of the boxes despite only being 1 minute long; every sentence brought in a new issue or point, almost to do the point of information overload. The first time I watched it, I didn’t catch every line and was more engulfed by the courageous, patriotic images and uplifting music playing in the background. This is clearly by design because even if someone is not dissecting every word or phrase, they get a feeling from Al Gore.<\/p>\n

One thing I found particularly interesting was the similarities in messaging between Bush and Gore. In other campaigns, I saw similarities between the candidates but the messaging and core ideas were more different. In Bush and Gore’s ads, they even used the exact same phrasing and format in some of them. This makes me wonder whether such similar branding is part of what caused their election to be so close.<\/p>\n","protected":false},"excerpt":{"rendered":"

My favorite ad from the 2000 Presidential election between Al Gore and George Bush was Gore’s “1969” ad.\u00a0 \u00a0\u00a0http:\/\/www.livingroomcandidate.org\/commercials\/2000\u00a0 It reminded me of an elevator pitch of how he got to where he was, his track record as a politician, and what made him qualified to be president. It talked about how he didn’t want […]<\/p>\n","protected":false},"author":4107,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-5734","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/5734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/4107"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=5734"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/5734\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=5734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=5734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=5734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}