{"id":5701,"date":"2020-04-13T21:24:17","date_gmt":"2020-04-14T01:24:17","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=5701"},"modified":"2020-04-13T21:24:43","modified_gmt":"2020-04-14T01:24:43","slug":"1984-campaign-ads","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2020\/04\/13\/1984-campaign-ads\/","title":{"rendered":"1984 Campaign Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Watching the 1984 campaign ads, Reagan\u2019s ads are much more calming and enjoyable to watch, while every single one of Mondale\u2019s ads are focused on attacking Reagan and they take an aggressive, too informative approach. While I don\u2019t doubt that what Mondale was saying about Reagan was true, his approach was certainly off-putting, especially in contrast to Reagan. The economy was doing well under Reagan and in 1984 there was finally peace in the nation after WWI, WWII, Korea, and Vietnam all took place within Reagan\u2019s lifetime. The American people craved comfort and stability, which is exactly what the Reagan ads portrayed and the exact opposite of what the Mondale ads portrayed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even when discussing difficult topics, Reagan\u2019s ads did so in a comforting manner. My favorite ad from the campaign was Reagan\u2019s entitled \u201cBear\u201d. Part of why I liked it so much is that it took a completely different approach than any of Reagan, Mondale, or quite frankly any other ad I\u2019ve seen has. The ad is 30 seconds long and consists of footage of a bear roaming around a forest with a very soothing, yet firm narration and slightly ominous music. The narrator at one point says \u201cSome say the bear is tame, others say it\u2019s vicious and dangerous.\u201d It\u2019s clear that the bear referenced is referring to the threats posed by the Soviet Union and appeals to the logic of viewers. Even if there isn\u2019t a bear, shouldn\u2019t we be prepared just in case? Without being overly alarming, the ad is able to make a convincing appeal that even though the nation was currently at peace, the United States should still be prepared for whatever dangers may lay ahead. I found this ad to be extremely effective and very different.<\/span><\/p>\n<p><a href=\"http:\/\/www.livingroomcandidate.org\/commercials\/1984\">http:\/\/www.livingroomcandidate.org\/commercials\/1984<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watching the 1984 campaign ads, Reagan\u2019s ads are much more calming and enjoyable to watch, while every single one of Mondale\u2019s ads are focused on attacking Reagan and they take an aggressive, too informative approach. While I don\u2019t doubt that what Mondale was saying about Reagan was true, his approach was certainly off-putting, especially in [&hellip;]<\/p>\n","protected":false},"author":4446,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-5701","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/5701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/4446"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=5701"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/5701\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=5701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=5701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=5701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}