{"id":5643,"date":"2020-04-13T15:08:36","date_gmt":"2020-04-13T19:08:36","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=5643"},"modified":"2020-04-13T15:08:36","modified_gmt":"2020-04-13T19:08:36","slug":"1988-presidential-campaign-ad","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2020\/04\/13\/1988-presidential-campaign-ad\/","title":{"rendered":"1988 Presidential Campaign Ad"},"content":{"rendered":"<p>I was assigned the year 1988 and out of all the ads, the one that stood out to me the most was called &#8220;Willie Horton&#8221;.<\/p>\n<p>In the ad (paid by National Security PAC) attacked presidential candidate Dukakis on crime. It begins by stating, &#8220;Bush and Dukakis on crime&#8221; and then makes it clear that Bush supports the death penalty. The remainder of the thirty-second video is dedicated to explain that Dukakis&#8217; support of weekend passes using one example of how this policy turned deadly.<\/p>\n<p>While this ad is incredibly direct in attacking policies of a candidate, it stood out to me as the most effective in turning an audience away from a candidate. The use of the example equates Dukakis with the actions of Willie Horton (a murderer that committed more crimes using the weekend pass) and shows how Dukakis isn&#8217;t qualified to be president. Even if this fact could be debunked, the association of Dukakis with Horton would not be easily erased. Also, the use of very little words draws attention to the specific associations needed to not support Dukakis.<\/p>\n<p>It was my favorite in the sense that it was the most shocking and smartest use of few words, one example and reiterating a single message. Dukakis = Weak on crime<\/p>\n<p><iframe loading=\"lazy\" title=\"Willie Horton 1988 Attack Ad\" width=\"625\" height=\"469\" src=\"https:\/\/www.youtube.com\/embed\/Io9KMSSEZ0Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was assigned the year 1988 and out of all the ads, the one that stood out to me the most was called &#8220;Willie Horton&#8221;. In the ad (paid by National Security PAC) attacked presidential candidate Dukakis on crime. It begins by stating, &#8220;Bush and Dukakis on crime&#8221; and then makes it clear that Bush [&hellip;]<\/p>\n","protected":false},"author":4677,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-5643","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/5643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/4677"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=5643"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/5643\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=5643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=5643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=5643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}