{"id":5639,"date":"2020-04-12T14:46:48","date_gmt":"2020-04-12T18:46:48","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=5639"},"modified":"2020-04-12T15:17:42","modified_gmt":"2020-04-12T19:17:42","slug":"ad","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2020\/04\/12\/ad\/","title":{"rendered":"ad"},"content":{"rendered":"

I do not watch much TV, but I am exposed to ads constantly, especially in my email. Admittedly, I did sign up for some of these emails, or bought things from websites that now send me emails. I find that their subjects and their advertising emails are my favorites because I find that they really drew me in. This is usually always the case, but I\u00a0have found that ever since COVID-19 has caused me to social distance this has been the case so much more. I think that this not only has to do with the fact that I am very bored, but also the fact that the brands are using this opportunity to sell their lounge wear, cute but comfy clothes to work from home in, and accessories for staying at home. The ad that I am using for this blog post is an email that I received from Free People last week that was entitled \u201cWFH- ready, but still comfy\u201d. This email instantly drew me in because I thought that I needed things that were comfy yet were not sweatpants and sweatshirts. Obviously, I do not need these clothes, but I definitely did online shop.<\/p>\n

This is exactly what our readings discussed, especially in regard to the \u201cfour tricks of advertising\u201d discussed in Teays\u2019s article (481). In this ad step 1 shame is that I have supposedly nothing to wear that is comfortable yet also appropriate for work. Steps 2 and 3 optimism and solution are that the problem can be solved by all of the clothing items that they are showing in this particular email, various cute tops that seem to be comfortable, by the body language of the models. Step 4 in this email is the fact that they use language like \u201cmore shirts for your video calls under $50\u201d to show that it is worth the money to purchase these tops. I think that it is so interesting how so many clothing brands like Free People are taking the pandemic and using it as a marketing ploy to sell people more clothes even though nobody is interacting with one another in person. I think that this shows a lot of creativity on their part, and at the same time really enticing people like me to actually buy these clothes from these emails.\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I do not watch much TV, but I am exposed to ads constantly, especially in my email. Admittedly, I did sign up for some of these emails, or bought things from websites that now send me emails. I find that their subjects and their advertising emails are my favorites because I find that they really […]<\/p>\n","protected":false},"author":4553,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-5639","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/5639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/4553"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=5639"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/5639\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=5639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=5639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=5639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}