{"id":5636,"date":"2020-04-12T14:14:13","date_gmt":"2020-04-12T18:14:13","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=5636"},"modified":"2020-04-12T14:14:13","modified_gmt":"2020-04-12T18:14:13","slug":"favorite-ad-6","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2020\/04\/12\/favorite-ad-6\/","title":{"rendered":"Favorite Ad: H-E-B"},"content":{"rendered":"<p>Almost all of my favorite ads are from H-E-B because they are catered specifically to the Texans and I grew up going to H-E-B with my family. Every ad features the same jingle, one of two narrators and often depict family testimonies or imagery of family\/friends being together. This makes the ads familiar and relocatable. They feel real in the sense they they portray Texan activities (barbecuing, tubing, family dinners) and nod to values of this region. Overall, H-E-B prides themselves on serving families and supporting local businesses.<\/p>\n<p>The first ad is advertising their curbside pick-up and delivery services. While there are no testimonies in this one, it shows how a family can spend time together while H-E-B employees do all of the shopping for them. This one is particular special because of the cultural referencing to thumping watermelons (an art form that I learned when I was maybe 5 years old) and placement of stars, Texas pillows, etc. throughout the video.<\/p>\n<p><iframe loading=\"lazy\" title=\"We Shop How You Shop | H-E-B\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/vZJvk3JaSNo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The second ad is in Spanish and highlights a particular tradition special to the Mexican American community in Texas, making tamales. H-E-B shows they have all the ingredients necessary for this family event and shows a video of a family sitting around the table to recreate this part of our culture. These ads always make me feel happy and closer to my family because H-E-B marketers understand the significance of tamales to the community.<\/p>\n<p><iframe loading=\"lazy\" title=\"Tamalada Tradici\u00f3n | H-E-B\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/uRYji0RwqF4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost all of my favorite ads are from H-E-B because they are catered specifically to the Texans and I grew up going to H-E-B with my family. Every ad features the same jingle, one of two narrators and often depict family testimonies or imagery of family\/friends being together. This makes the ads familiar and relocatable. [&hellip;]<\/p>\n","protected":false},"author":4677,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-5636","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/5636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/4677"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=5636"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/5636\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=5636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=5636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=5636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}