{"id":5633,"date":"2020-04-12T13:41:18","date_gmt":"2020-04-12T17:41:18","guid":{"rendered":"http:\/\/blog.richmond.edu\/criticalthinking\/?p=5633"},"modified":"2020-04-12T13:41:18","modified_gmt":"2020-04-12T17:41:18","slug":"favorite-ad-5","status":"publish","type":"post","link":"https:\/\/blog.richmond.edu\/criticalthinking\/2020\/04\/12\/favorite-ad-5\/","title":{"rendered":"Favorite Ad"},"content":{"rendered":"<p>One of my favorite ad campaigns is Snicker&#8217;s &#8220;you&#8217;re not you when you&#8217;re hungry&#8221; campaign. In these commercials, one character is acting irritable and unlike themselves. Then, they have a bite of a Snickers bar and turn back in to their own personality. My favorite of these ads was a Super Bowl ad from a long time ago with Betty White. She keeps getting tackled playing football, until she eats a snickers bar and turns back into a man playing football.<\/p>\n<p>This ad uses humor to capture it&#8217;s audience. Because it is funny, it is enjoyable to watch and consumers won&#8217;t be irritated at having to watch a commercial. They will then associate Snickers&#8217; brand with laughing and feeling happy. Also, having celebrities like Betty white in the ad suggests to audiences that the product is endorsed by her. Fans of Betty White will be more inclined to eat Snickers because they believe that she eats them as well. The ad also is something that many Americans can relate to. Playing football with your friends, but having an off day and getting tackled. Because it is relatable, consumers will respond well to it.<\/p>\n<p>The ad also does a good job of getting the message across. It brands Snickers bars as not just a candy, but a snack that will fill you up and give you energy. This comes across clearly in the advertisement, while it is still funny and relatable. I think that this Snickers ad is very effective and it is one of my favorite ads.<\/p>\n<p>Link:<\/p>\n<p><iframe loading=\"lazy\" title=\"Betty White Snickers Super Bowl Commercial 2010\" width=\"625\" height=\"469\" src=\"https:\/\/www.youtube.com\/embed\/18ya0-OZ58s?start=29&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of my favorite ad campaigns is Snicker&#8217;s &#8220;you&#8217;re not you when you&#8217;re hungry&#8221; campaign. In these commercials, one character is acting irritable and unlike themselves. Then, they have a bite of a Snickers bar and turn back in to their own personality. My favorite of these ads was a Super Bowl ad from a [&hellip;]<\/p>\n","protected":false},"author":4686,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41194],"tags":[],"class_list":["post-5633","post","type-post","status-publish","format-standard","hentry","category-reading-responses"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/5633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/users\/4686"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/comments?post=5633"}],"version-history":[{"count":0,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/posts\/5633\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/media?parent=5633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/categories?post=5633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.richmond.edu\/criticalthinking\/wp-json\/wp\/v2\/tags?post=5633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}