I’m pretty sure many of you have seen and heard this ad growing up on television or as a meme on social media (especially recently). Education Connection ad was always a favorite for my brother and I growing up because it was very catchy and was on often– we may have seen the commercial at least once or twice everyday because of how popular it was. Although watching as a kid and nowhere near college then, this ad was a staple because how popular it was and how easy it was to remember the lyrics. It provided new view of technology and new paths people could take, which as a young kid, I assumed there was only one path to follow.<\/p>\n
This commercial definitely used some of the factors we learned about in our readings for today. The Education connection slogan uses catchy music and lyrics to entice their audience to listen about the package deal of finding the right online college for them. The commercial shares a value that is common in American society which is continuing your education which can lead to a higher salary in your career. The lyrics share a story about a woman who did not do well in highschool and now ” taking my classes online, getting my degree on [her] own time” to get a better career and better salary. She emphasizes being able to get her degree at her own pace which is critical to education connection’s mission of finding the ideal program for you. This emphasis on an education made for you also appeals to an audience who has probably been in her situation, creating a relatable experience for them. It is also around this time that getting an online degree was a relatively new concept and appealed to many people who cannot do a ‘regular’ college path.<\/p>\n
Here is the link to the commercial if anyone would like to jam to it.<\/p>\n