Instructor
David Howson, MFA, Interim Executive Director, Modlin Center for the Arts
Academic Year(s) Offered
2009 - 2010
Overview
The offering serves as an introduction into the exciting world of arts management and focuses on the role of arts organizations as cultural institutions. In the fall 2009 semester, students in the program will take Music/Theatre 310: Managing Performing Arts Organizations. Through the study of mission, artistic vision and purpose, organizational structure, financials, law and labor relations, audience development, strategic planning, marketing and fundraising, students will learn about the elements for successful operation of a non-profit arts organization in America.
Though the focus is on non-profit organizations, commercial ventures such as Broadway and touring performing arts attractions will also be discussed. The program features guest speakers and experience trips to Washington, D.C., and New York City. Through case studies and the close examination of real-world issues and trends, students will have the unique opportunity to follow the ups and downs of America’s arts communities. Locally, the First Fridays ArtWalk, the opening of downtown Richmond’s new CenterStage arts center and the new Virginia Museum of Fine Arts expansion will give students front-row seats to study the impact of these new initiatives on their own community.
