Nicki Minaj’s advertisement for Adidas achieves many things. First, it shows that Adidas are worn by celebrities as well as by normal people. Second, it shows that Adidas are worn all over the world. Third, the advertisement shows the versatility of the Adidas shoe.
So beginning with the first point: these shoes can be worn by celebrities as well as normal people is connected to Run DMC’s song “My Adidas.” He talks about how he and his friends, celebrities, wear their Adidas all the time. Run DMC is well known and therefore others try to copy his style. By wearing Adidas while rapping and being in the social eye more normal people want to buy Adidas. Nicki Minaj is a well-known celebrity as well, so others want to copy her style and wear what she wears.
Second point: Adidas are worn all over the world. In the commercial there is a flash to different parts of the world all at the same time with people wearing their own Adidas. They travelled from New York to Paris to Tokyo to the coast, all showing how Adidas are worldly. Even half way across the world people want to be wearing the iconic brand. Run DMC raps that, “My Adidas cuts the sand of a foreign land.” He uses this line to show that Adidas break the foreign barriers. They do not have to be worn by just Germans, where they were originally made, or by rappers. It is a universal shoe that is appreciated across all borders.
Final point: the Adidas shoe is versatile. Nicki wears here shoes up the subway and for dancing across a street. The Tokyo dancers use their shoes for dancing as well. The kids in Paris are skateboarding in their Adidas, and the kids in Chicago are in the city beat boxing and making music. These shoes are not only for walking. They can be used for so many different things, and they all look different. Nicki’s shoes were bright colored and in a high top style. The kids in Paris had low tops made with darker colors, yet both people had style and passion in their shoes. Run DMC shows how his Adidas are versatile in his life with his lines, “got a pair that I wear when I’m playin ball” and “I walk down the street and I bop to the beat.” He also makes the connection to color with his lines, “got blue and black cause I like to chill / and yellow and green when it’s time to get ill.” He has different colors and styles for different times in his life. He does not limit himself to only one style or color; he shows versatility.
In closing, the Adidas shoe is made for many different kind of people and can be used in many different ways. They are not limited to one kind of person or place. These shoes are worldly and loved everywhere.