In terms of experimentation, many come to the conclusion that the Beatles were able to create a turning point for popular music after 1967 under the influence of Sergeant Pepper’s Lonely Hearts Club Band. The Beatles’ unique adventure in sound, songwriting, studio technology and even cover art had an immediate impact when the album, which went on to become the biggest-selling United Kingdom record of all time, was launched on 1 June 1967. The effects of the album clearly were shown with multiple performers and artists reacting differently to hearing it. Within three days of its release, The Jimi Hendrix Experience opened a show at the Saville Theatre in London with a rendition of the title track.

In December, The Rolling Stones released Their Satanic Majesties Request. The album was branded a cynical psychedelic response to Sergeant Pepper’s Lonely Hearts Club Band, and even Keith Richards admitted: “It ended up as a bit of flim-flam. It was time for another Stones album, and Sergeant Pepper’s Lonely Hearts Club Band was coming out, so we thought basically we were doing a put-on”(Gilmore 2017) Questions everyone was wondering include, how did they do it? And why were they able to find such great success in a unique way that was never attempted or experienced before?