Keith Ferazzi, author and business coach, says that, “networking is the key to success in business.”
We all know that networking is important yet this loaded word often brings about emotions such as anxiousness and uncertainty. Why? Is it because we feel we don’t know how to network “properly” or that we feel it is unauthentic? Do we set expectations for ourselves too high in networking situations?
Designated networking events often do put people on edge because we know that we are expected to perform at a certain level and keep up with those to whom networking comes naturally. But truthfully, networking comes naturally to most all of us. Think about the last time that you went to a wedding or out to dinner with a group of friends you may not know too well. Did you consider those events networking events? Did you feel nervous before leaving your house? Probably not because you weren’t focused on networking – you were focused on having a nice evening and the chance for good conversation with new people. So over the course of the wedding or the dinner out you were able to relax, enjoy the moment and allow new people to get to know the real (although maybe the best behaved version of) you.
Personally I find weddings and other social events the perfect time to network. Often you are at these events with at least one other person that you know, and there is a good chance that they know at least one more person, who knows one more person, etc. Over the course of the event you may discover that the person seated across from you is in the same line of work that you are in or that you are interested in transitioning into. Because you are not concerned with networking, you ask valuable questions, make interesting comments, and leave with a new connection.
So the next time you’re at a formal networking event, just remember that these events are actually just a chance for you to meet some interesting people, have some valuable conversations and hopefully leave with a few new contacts.
Lastly, I have to add that electronic networking is huge and only likely to grow in the coming years. Sites like LinkedIn, Facebook and Twitter can be valuable networking opportunities, but we must all remember that the same rules apply online as they would in face-to-face situations: do not say anything that you would not feel comfortable saying to someone’s face; remain honest about who you are and what you have accomplished; follow-up when leads are provided to you; make sure you monitor pictures of yourself and things written on your profile very carefully as you never know who else will be able to access your pages (whether or not they are a friend/connection). And my final suggestion, do not hide behind your computer; it is fine to make an initial connection via the Internet, but there is nothing more valuable than face-to-face or phone conversations.
Some tips for creating valuable networking opportunities:
1) Always be 100% authentic.
2) Remember that a first impression is everything – go in with a smile, firm handshake and an optimistic view.
3) Ask interesting, open-ended questions and say something meaningful that others will remember you by.
4) Remember the golden rule – “do unto others as you would have others do unto you.” If you want your connections to pass your name along or help you find a new job, you must to be willing and able to reciprocate this same help to others.
5) Realize that not all of your connections will be able to help you now, so be sure to stay in contact so that they will remember you in the future when an opportunity arises.
6) Have your brief “elevator pitch” ready at all times so that you can quickly and concisely articulate what it is that you do/want to do when people ask. Practice this self-introduction to close friends and family and ask for constructive criticism, but always remember to remain genuine in what you say and how you say it.
7) Practice makes perfect. If you hate formal networking, force yourself to go to as many of these events as you can so that you feel comfortable. Get involved in activities you enjoy in the community and use these as ways to practice your networking skills.
8) Follow up on leads and be sure to thank the person who helped you make a connection. The handwritten thank-you note will always help make a good impression.