Laslo Zsolnai is a professor of business administration, runs a center for business ethics, and cofounded a conference for transatlantic business conference. He called himself a businessman several times during the process of the lecture, yet he promotes a business model that seems unmarketable. He spoke at length about the failures of business leadership in terms of ecology. However his methods for being ethical seemed to make competition and free-market systems negatives. While not all people in the world are huge fans of a competitive free-market, I think most Americans tend to be.
Zsolnai stated that business are so engaged in self enhancement that they are opened up to justifying destruction and poor practices. He said that businesses must pass the test of ecology, being favorable for future generations, up to 200 years, so that they can live a better life than previous generations, and it needs to positively influence the social community. He even cited three businesses that have employed these methods and have operated successful business. However, I doubt that these three would be successful should they operate in a market where every business uses the same practices.
These businesses can operate like this because they can charge more and market sustainability. They operate in their own market and cater to people who will make the concessions for a “friendlier product” by ecological standards. However, if every business uses these options and drives the price down through competition how will any company be profitable while giving the future generations a better style of life. If prices have to go up across the board, what does that say for the lower class? If business close, what does that do for jobs?
Businesses must promote sustainability and good practices however I can’t see looking 200 years into the future and making decisions off of lofty predictions to be a good idea. If Henry Ford had to determine if he would build the Mustang and F-150 based on global warming, millions of cars may have never rolled off the assembly lines. I think Zsolnai has good intentions and favorable ideas. However I don’t see his encouraged ideas being sustainable in a competitive market.