February 12, 2009
MOMA goes underground to sell memberships and position museum
Posted by Sue Robinson on February 12, 2009 in Uncategorized
Creative, even courageous, ideas surface when times are tough and I’d put this idea in that clever, creative, ready-to-be-stolen category. New York’s subway system has advertising placements throughout the underground areas and on the trains themselves. The newest advertiser—posting massive posters of Picasso’s “Les Demoiselles d’Avignon” and 57 other works – is the Museum of […]